Question

Detailed work

Select a global brand ad (international brand), describe the brand personality they are transmitting with the ad.

=> remember to include the ad - if it's a video, include the link.

Answer 1

What is a Brand Personality ?

Brand Personality - Brand personality is a set of human characteristics that are attributed to a brand name. It is something to which the consumer can relate. The five Key brand personality includes

• Brand Competence
• Brand Sincerity
• Brand Exitement
• Brand Sophistication
• Brand Ruggedness

Let us consider ADIDAS as an example here. The link has been posted below for reference.

Here ADIDAS tries to induce brand exitement through this ad.

one can notice that people get up early, keep motivated and are young and energitic. when the rest of the world is sleeping, people are running towards their goals. It can be seen that a dog is running along with its owner, which shows the compassion and motivation that the brand creates. At timestamp 0:25, people are picking up the trash from the roads, which incorporates social resposibilities. No matter what time of the day, keep yourself motivated and move towards the goal. At time stamp 0:55, it shows that, when ever you feel like quiting, remember to push yourself ahead and be clear about the goal.

"IMPOSSIBLE IS NOTHING"

Ad Link - https://www.youtube.com/watch?v=_sIaPgpM2v0