Explain the differences of local, international and global brands along with an actual brand example for...

Explain the differences of local, international and global brands along with an actual brand

example for each category.

Clearly display the ability to differentiate the local, international and global brands. Relevant and detailed description on all three components along with good examples provided for each components.

Expert Solution

Local brand	International brand	Global brand
Local brands are operated within the boundaries of one country. Goods and services sold by local brands are according to the needs of the people in that country. Example: Amul is a milk and dairy products local brand that operates only in India.	International brand operates in more than one country. Goods and services sold by international brand and according to the people of different countries in which it operates. Example: McDonalds is an international brand that changes its menu according to eating preferences of different people in different countries.	Global brand has its operations across the globe. Goods and services sold by global brands are standardized and usually do not change according the countries and its people. Example: Nike is a sports wear brand that offers same kinds of clothes, shoes, and other sports accessories to all the consumers across the globe.

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