Question

OTHER THAN COCA COLA !! Select a brand and describe the functional, emotional, and symbolic benefits that it confers. How is this similar to, yet different from, competing brands?

Answer 1

Under Armour Compression Apparel

Functional benefits of Under Armour’s compression apparelis that it's designed to give athletes comfort through
the regulation of body temperature. It has the ability to retain and circulate body heat, which keeps the muscles
warm while the fabric, simustaenously wicks away sweat and moisture from the body. The product is very stretchy,
which increases the mobility for athletes. Due to the tight fit on the body the compression apparel feels like a
natural extra layer of skin. The tight fit also means that the tone and size of the muscles is easily noticeable
through the product.

Emotional benefits of Under Armour’s compression appare; When the customer purchases a piece of compression apparel
they get a feeling of taking an active part in bettering themselves. Athletes will get a feeling of providing his body with better conditions for achieving results. People purchase the product because they believe it will enhance their performance and increase the comfort during a workout. When an athlete uses a high quality product like Under Armour they feel protected, with a sense of safety, which means they can focus on performance.

Symbolically, Under Armour has emerged as the brand to have if you're serious about your workouts and if you want to be a superior athlete.

Their compression products are similar to other competing brands like Nike, Addidas, Champion, and Reebok, however, I beleive their product is much migher in quality and also much better in achieving the goal of keeping warm through retaining body heat