Question

We are all consumers. Does marketing create consumer needs or does it merely satisfy consumer needs?

Take a position - Marketing helps to shape consumer needs and wants vs marketing merely helps to reflect the needs and wants of consumers.

Answer 1

Marketing in the context of the globe can be positioned in two respects like the need and wants of the consumer and the market merely helps in the consumer’s needs and wants. Marketing in a market can be taken as the way the business makes the consumers want to reach the consumers in the market. However, in the markets which are yet to be exposed well the more the marketing can establish the scope which is more than just the expectation of the markets. The marketing can explore the markets similar to the one they are serving and thus being in the prospects of the other market to develop the best of class marketing with the offerings. The marketing that the business wants to be can be explored in such a market where the best of people’s needs and wants can be addressed. Hence keeping the rapid changed in mind the business can develop its marketing features to make the markets as per the needs of the business. The markets would follow since the day of marketing and the features are different now but would accomplish them shortly which are positive for the business long term.