As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying...

As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying the theory covered as part of this module to your own experience as consumers,-

Service brands face many challenges because of their unique characteristics. Identify a brand you are familiar with and evaluate how the service brand overcomes these unique challenges .

Expert Solution

Here, let me consider one important service brands that I am familiar with, the name of service brand is Uber, they offer various unique services like UberGo, UberPool, UberPet, Auto hire, etc. they have built technology driven riding services that will ease experience of riding for each customer. Customer can travel to their destination in much comfortable way, they need not to wait much, they can also avoid large traffic in the road, and hence, Uber brought hassle free solutions to the passengers or riders by connecting them to the network of drivers’ partners.

One of the biggest challenge for customer that, whether they should buy a car or hire cab each time, another challenge is about cost of ride. The service Brand Uber could overcome all such unique challenges through following procedures, these are as stated below:

Uber has segmented their riding services, hence, customers can chose their choices as per their needs and budget, and not all service could be costlier by Uber. They have also offered service discounts to particular route.
Another way to overcome unique challenges is bring service distinction and measure the service level over time, here, Uber helps customers to share their valuable feedback and ratings, customer can report any unethical conduct done by drivers. Riding experience gets increased through making estimated time and route details visible to the customer and driver. It has covered all the major cities or metro cities, on demand cab services also reduced waste time or waiting time.

keosha answered 3 months ago

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As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying...

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As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying...

As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying...

We are all consumers. Does marketing create consumer needs or does it merely satisfy consumer needs?...

How does gamification influence consumers· motivation to interact with brands?

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