In: Operations Management
Consumer Behaviour and Marketing Psychology
Create 10 survey questions that designed to examine why consumers decided to purchase your chosen product (i.e LAPTOP). These questions should inquire about perception, attitudes, motivation, and cultural factors. Please note that this survey should not ask participants questions about product or service quality/attributes and customer satisfaction.
In providing the list of ten questions, you must also include theories/concepts that link to each of the questions, and objective/s of the questions.
1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6= Agree, 7 =Strongly Agree
1. If I see the laptop model, used by too many people, I may change my mind as there would be no uniqueness.
2. My companion's assessment and inclination for Laptop will impact my decision
3. The inclinations of relatives can impact my selection of Laptops
4. I will in general pick those brands or models of laptops that will improve my picture in others' eyes.
5. I like to show my own uniqueness by purchasing uncommon extravagance items
6. Prior to purchasing the item, I might want to converse with individuals who effectively own the item
7. My choice to purchase an extravagance Laptop relies upon the big-name supporting it
8. As an individual, I like Laptop which is rarer and not possessed by the greater part of others, that is the reason I favor extravagance Laptops
9. I like to speak with others about my uniqueness, particularly while purchasing extravagance Laptops
10. My preferred brands can enormously communicate my distinction