Question

Consumer Behaviour and Marketing Psychology

Create a 10 survey questions that designed to examine why consumers decided to purchase your chosen product (i.e LAPTOP). These questions should inquire about perception, attitudes, motivation, and cultural factors. Please note that this survey should not ask participants questions about product or service quality/attributes and customer satisfaction. In providing the list of ten questions, you must also include theories/concepts that link to each of the questions, and objective/s of the questions. USE OPEN-ENDED & CLOSED ENDED QUESTIONS.

Answer 1

Whenever you are launching a service or product, the utmost emphasis is given on the coustomer satistaction and needs. We survey our coustomer to get some insight about what's working and what needs improving.

• Factors influencing people at the time of purchasing Laptop regarding QUALITY ,DURABILITY, VARIETY and PRICE.
• To study which branded P.C , Laptop is mostly preffered by people as per their choices.
• Comparision between various branded PC laptop.
• To know the personal views of people regarding choices among various branded PC Laptop.
• Slection and Segmentation of target markets.
• Devising appropriate marketing strategies most relevant to the target market segment.
• Evaluation of marketing programmers, strategies, and tactics.
• Assesing the trends of change and preparing marketing plans.
• What made you buy our product? What challenges were you trying to solve?
• To study the types of laptop available in the market.

Wells and Prensky defines that consumer behaviour is the study of consumers as they exchange something of value for a product or service that satisfies their needs.

Hawkins Best and coney describe The field of consumer behaviour is the study of individual, group aur organization and the process they use to select, secure, use and dispose of products, services, experience or ideas of satisfied needs and the impacts that these processes have on the consumer and society.