Question

Does marketing create needs - "forcing" people to buy trivial unnecessary products? Or does it simply sell us what we demand? "I consume, therefore, I am." Comment

Answer 1

Marketing effectiveness heavily relies on figuring out and analysing what needs and wants their future consumers have. In order to see what new desires and needs are developing and if there is anything that could make the lives of consumers simpler and more comfortable (not to be good, but to initiate a new product  service creation so that the business could gain more revenue in the long run), advertisers search the world.

If they are able to successfully incorporate the information they obtain from testing and data processing (sometimes it can not be as easy and involves guessing and experimentation), the market for products / services rises and everyone is satisfied. If not, well, they struggle and lose a great deal of cash.

Marketers do not create requirements, but they do create preferences. Marketing will affect what sort of car you purchase (e.g. ads), what you wear (e.g. influencer marketing) and where you go to eat (e.g. advertisements, coupons), at which institution you want to study (e.g. brochures, ratings, branding), etc.

Marketers are often preparing campaigns to boost profits or stimulate needs, causing end users to push them to consume services or goods that they don't need immediately at any point. So, how advertisers produce consumer needs:

Often consumers are not aware of the operation, but advertisers get the knowledge of the customer's taste in the original conversation and pitch them appropriately. Often, advertisers produce the customer's need by word of mouth references such that they refer consumers to other people in the job for certain fake commitments. Marketing teams also teach customers about their services / products to build demands.