Question

In: Accounting

A company is looking for a new logo. As a manager of the company, you have...

A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo and promoting it. What type of marketing strategies will you use to promote the logo?

Solutions

Expert Solution

Stategies to Promote the new logo of Comapny as a Manager:

  1. Conduct Market Research: Market Research is key part of developing maket strategy. It is about collecting information about customers thinking, and prefrences. In addition, market research can also assist to monitor market trends and competitor's work.
  2. Social Media Marketing: In era of social media, it's one of the best way to do marketting on many social sites. Facebook Marketing: Nowadays, Facebook is the one of the most social website that have more visitors every single day. So, it is also one of the top priority for new businesses to do marketing. Facebook marketing refers to creating and actively using facebook page as a communication channel to maintain direct contact with customers.
  3. E-mail Marketing: Email is one of the best platform for marketing. Connecting with people through mailbox allowed businesses to offer customized marketing messages to the specific segments of the customer base.
  4. Content Marketing: Content maketing is different than other marketing strategies. It's different than traditional advertisments too. Content writing can influence someone's thoughts with them even knowing it. Writing contents in unique and effective way can make very big influence on viewers.

Conclusion: Above explained strategies are the top trending strategies these days. Now comapny's manager have to decide from above the best one to imply for promoting its new logo.


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