Question

A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo and promoting it. What type of marketing strategies will you use to promote the logo?

Answer 1

When you have a new logo designed for your business, you’ve probably given a lot of thought as to how it’s going to be the ideal visual representation of your brand. Needless to say, the logo is a fundamental branding tool and a powerful way to influence your target audience’s perception. But without an audience, a great logo is just a good graphic design. In order to leverage its humongous branding power and make yourself recognizable to a wider audience, you need to market your logo to the max.

Before you launch the new logo, you’ll need to ensure that all your brand materials are prepared and aligned with the event, featuring the new logo.In the meanwhile, this is the perfect time to generate a bit of buzz and get your audience intrigued about the new logo.

And the best place to build hype would be…you’ve guessed it – social media. Tell your audience on social that you’re working on a new logo, announce the launch in a post, or better yet, involve them in the process to some extent.

Once you launch the new logo, make sure to turn to content marketing as a tactic to help you drive maximum benefit. Write about the new logo in a blog post on your website – tell your audience about the design process, the reasoning behind certain design decisions, the history, fun facts, etc. Don’t be mistaken, for this could actually be a very engaging topic that your target audience will appreciate.

Merchandising is the most longstanding, popular way to market your logo. Pasting your logo on t-shirts, cups, stationery, caps, etc. is a great way to imprint your brand image into the minds of your target consumers and to promote brand loyalty as well.

Once again, social media presents itself as the all-powerful marketing channel. Because what better way to get your merch out than by offering it for free on social? The trick is that giveaways encourage UGC (user-generated content) so you’re not only getting your merchandise into the hands of your target consumers (where it should be) – you’re also legitimately marketing your brand on social to widen your reach.