Question

A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo and promoting it. What type of marketing strategies will you use to promote the logo?

Answer 1

"Marketing is a social and managerial process by which individual and groups obtain what they need and want through creating, offering and exchanging products of value with others" defination by philip kotler and gary armstom.

In present days marketing encompasses all the activities related to udentifyin6the needs od customer and taking actions to satisfy them.

Following type of stratigies will be used to promote the logo of companies.

1. Promotion of logo through social media because now a days social media is no surprise that social media is one of the biggest drivers of brand image worldwide. Promoting your logo on various social media platforms like Facebook, Twitter etc. will help get visibility among younger, trendier audience.

2. Physical promotion is also help companies to image building in promotional techniques.

3. Merchandising is the most beneficial way to market your logo in the sense that it has scope for additional revenue generation and reinstate brand loyalty. It is also the most fun way to promote your logo. It's now a days a common strategy.

4. Connecting with customers in today's competitive marketplace. To win customers company must try to delivering greater value to customers than its rivals.