Question

A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo and promoting it. What type of marketing strategies will you use to promote the logo?

Answer 1

First I would like to write for the ideas generation for a new logo:

Coming up with the perfect logo design idea can be a challenging process.

Actually there’s no set in stone formula, to help you with idea generation I have put together a few thoughts and approaches that work well for me.

So there are some points that help us understanding of what makes a great logo…

Looking at the designs that have stood the test of time, we can see principles that apply to all of them. They are…

• Simple
• Memorable
• Appropriate
• Versatile
• Timeless

Lets take a closer look at what each of these mean…

Simple

Logos that have stood the test of time are those that are simple – just look the logos for Nike, Apple, IBM and McDonalds for proof of this.

Those are simple and easy to see or we can say easily memorisable.

Memorable

A logo is likely to be used on everything a business does, therefore, you want people to recognised and remember it.

Memorability is achieved through simplicity, as people remember simple shapes faster.

Appropriate

A logo should be appropriate for the business and its intended audience.

Versatile

A logo will be used on anything from a button to a building. That means that the logo you design will need to work just as effectively at 10 millimetres as it does at 10 meters.

Timeless

An effective logo should stand the test of time.

Avoid using

So, these are the main points or ideas on ehich we have give a continuous follow-up.

Marketing strategies to promote a new Logo:

1. Create a buzz before the new launch

Before you launch the new logo, you’ll need to ensure that all your brand materials are prepared and aligned with the event. In the meanwhile, this is the perfect time to generate a bit of buzz and get your audience intrigued about the new logo

2. Write a blog post about the new logo

Once you launch the new logo, make sure to turn to content marketing as a tactic to help you drive maximum benefit. Write about the new logo in a blog post on your website – tell your audience about the design process, the reasoning behind certain design decisions.

3.

Promote physically

Merchandising is the most longstanding, popular way to market your logo. Pasting your logo on t-shirts, cups, stationery, caps, etc. is a great way to imprint your brand image into the minds of your target consumers and to promote brand loyalty as well.

4.

Do branded giveaways on social media

Once again, social media presents itself as the all-powerful marketing channel. Because what better way to get your merch out than by offering it for free