Target marketing of home craft business. the targets are business people, generation x and more. what...

Target marketing of home craft business. the targets are business people, generation x and more.

what is the target market for home craft ? List and describe 3-4 targets of home craft business .

Expert Solution

Target market for home craft business are local customers who buy such items for their household decoration. The customers include local as well travellers who want to buy the local home craft as souvenirs or decorative items. The other target market segments are retailers who sell it at their shops as part of home interior products or home decor products. Home crafts are considered as handicrafts and are preferred by customers who want ethnic products that are locally made. Home craft products are also sold as gifts and memoirs by gift shops. Home craft products are gifted for home decor purposes or as collectibles and hence are good items to gift. Thus gift center owners are also target market for home craft owners. New house owners are also target market for customers. New house owners look for gifts that are original and are affordable. Home craft items are such products that appeal to the new house owners who shop for such products for decorating their houses.

keosha answered 3 months ago

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