What is Target Marketing?

Target Marketing is:

a. Deciding to enter consumer markets

b. Choosing target market before moving on to market segmentation

c. Evaluating the relative attractiveness of various market segments

d. Developing the marketing mix before moving on to market segmentation and positioning

Expert Solution

A target market is a group of customers to whom a company wants to sell its products and services and directs its marketing efforts. Any company needs to identify the target market for the development of a marketing plan. The company should divide the target market into various segments such as age, gender, income level, race, religion, marital status, and geographic location. Hence, the best answer that describes target marketing is evaluating the relative attractiveness of various market segments.

The best answer that describes target marketing is c.

Roemma Mae Pailago answered 3 years ago

briefly discuss the target marketing process

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