In: Operations Management
Question 2
There exist a number of strategies that can be considered for
implementation.
(a) Identify four (4) issues in strategy implementation.
(b) Create four (4) types of strategies using the SWOT Matrix in
the matching stage of strategy formulation.
(c) Describe any two (2) of the SWOT Matrix strategy types.
Strategic implementation has following issues observed :
companies like Samsung have implemented SWOT matrix analysis for entry into countries like Bahrain and Turkey :
Strengths
Global brand image
Economies of scale and cost leadership
Highest patent growth
Innovation and design capability
Weakness
High dependent on OEM
Product cannibalization due to less differentiation
Focus majorly on high prices and premium segment
Opportunity
Tieups with Telecommunications operators for handset SIM
selling
Focus on rural markets
Focus on low price segment
Focussing on diversified products like smartwatches, IoT products,
Smart sensors, Smart devices
Threat
Chinese products and hypercompetition
Uncertainty in government policies
High taxation
Retail markets collaboration with low cost players and private
labels