Question

In: Operations Management

According to the textbook, segmentation variables can be grouped into the following categories: geographic, demographic, psychographic...

According to the textbook, segmentation variables can be grouped into the following categories: geographic, demographic, psychographic and behavioral. Describe each of these groups of segmentation variables. Imagine that you have been hired as VP of Marketing for the U.S. market for Seiko. How would you use these segmentation variables to market Seiko watches?

Solutions

Expert Solution

TARGET MARKET SEGMENTATION:

Geographic:

City: Tier-1, Tier-2, Metro

Area: Urban & Semi-urban areas

Demographic:

                Socio Economic class: middle & upper class people

Occupation: working professional & executives, business man

Psychographic:

                Lifestyle: Sports, Outdoor oriented, fun loving, Travellers

Personality: Ambitious, Gregarious

Behavioural:

                Occasions: Regular, Festive

Benefits: Quality, Service, Economy

Usage Rate: Light, Medium & Heavy users

Loyalty Status: None, Medium & Strong

For SEIKO, Segmentation variables as:

Customer Target Group as per Geo and Demographics- Middle Income level Men and Women, Tier-1/2, metro cities

As per Psychographic- working professional/ business men with rich or medium-high life style

As per Behavioural- people who seek Quality and Brand

keosha answered 5 months ago
Next > < Previous

Related Solutions

Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.
Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.
Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.
Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.
What is the target segmentation for Target corporation. Include the Geographic, demographic, behavioral, psychographic. How does...
What is the target segmentation for Target corporation. Include the Geographic, demographic, behavioral, psychographic. How does target position their products in their industry.
INTEGRATED MARKETING COMMUNICATION: different segmentation variables (demographic: income/gender/ethnic group) geographic, psychographic (when looking at AIO: lifestyle,...
INTEGRATED MARKETING COMMUNICATION: different segmentation variables (demographic: income/gender/ethnic group) geographic, psychographic (when looking at AIO: lifestyle, activities, interest and opinions) and geodemographic /benefit/usage. need 3 paragraphs to a page max on the different methods of segmenting consumer markets. WITH a couple of EXAMPLES
Identify the market segmentation method that you will use within your target country; geographic, demographic, psychographic,...
Identify the market segmentation method that you will use within your target country; geographic, demographic, psychographic, etc. b.   Identify the criteria for targeting specific customers and explain your target market strategy c.   Define your product positioning within the country and why it will be most effective.
Who do you think are the targeted consumer for the Apple Product? (Demographic, geographic, Psychographic and...
Who do you think are the targeted consumer for the Apple Product? (Demographic, geographic, Psychographic and behavior)
Describe Value chain for Dominos pizza where to describe Demographic, Geographic, psychographic, behavioral, socialgraphic.
Describe Value chain for Dominos pizza where to describe Demographic, Geographic, psychographic, behavioral, socialgraphic.
True or false 7. Psychographic variables typically add much to the data provided by demographic and...
True or false 7. Psychographic variables typically add much to the data provided by demographic and geographic variables in market segmentation.            8. Typically, sales of a new product in the introductory stage of its product life cycle are fast.            9. When new products are branded under well-established brand names, they are very likely to be accepted by wholesalers and retailers.            10. Advertising effectiveness is not easy to evaluate since sales revenues are not necessarily directly attributable to...
Q1. Describe the variables (demographic, psychographic, and behavioral) used to segment Amazon's target markets. Explain how...
Q1. Describe the variables (demographic, psychographic, and behavioral) used to segment Amazon's target markets. Explain how Amazon evaluates the attractiveness of each identified market segment?
What are the categories that organisms can be grouped in based on their nutritional requirements. Find...
What are the categories that organisms can be grouped in based on their nutritional requirements. Find one microorganism, either a prokaryote or eukaryote, and describe the environment in which it lives. (Does it live underwater? On skin? In soil? Give as many details as possible!) What are nutritional needs and environmental requirements. (Is it a halophile? A chemoheterotroph?
ADVERTISEMENT
Subjects
ADVERTISEMENT
Latest Questions
ADVERTISEMENT