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Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.

Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.

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Expert Solution

Demographic : Demographic information tends to focus on external or physical factors such as age, ethnicity, gender.

Psychographic: Psychographic information focuses on psychological factors such as motivations, beliefs, priorities.

Geographic: Geographic information relating to geography, characteristic of a particular regionthe geographic features of Ohio.

Behaviour-response: A behavioural response. entails the actions and interactions of the person to try to maintain a balance. in the internal body system.

Direct segmentation variables:The factors which are be used to segment a market are the segmentation variables. Common variables include demographic, geographic, psychographics and behavioural considerations. Quantifiable population characteristics, such as age, gender, income, education, family situation

Demographic information tends to focus on external or physical factors such as age, ethnicity, gender, location, etc., while psychographic information focuses on psychological factors such as motivations, beliefs, priorities But Geographic information relating to geography, characteristic of a particular regionthe geographic features of Ohi and A behavioural response. entails the actions and interactions of the person to try to maintain a balance. in the internal body system and The factors which are be used to segment a market are the segmentation variables. Common variables include demographic, geographic, psychographics and behavioural considerations. Quantifiable population characteristics, such as age, gender, income, education, family situation.

Rahul Sunny answered 2 years ago
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