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In: Economics

Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.

Distinguish between demographic, psychographic, geographic, behaviour-response, and direct segmentation variables.

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Expert Solution

Let us understand Various segmentation to classify customers by taking examples of each

Demographic: Age, Gender, Education, Income (External Factors)

Psychographic: Motivation, Beliefs, Intrest , Attitude (Psychological factors)

Geographic: City, Country, Climate, Area

Behavior-response: Spending, Purchasing, Brand Interaction

Direct Segmentation: Social Networking, Email marketing, Whatsapp(Where Customer can be reached Directly)

Rahul Sunny answered 2 years ago
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