Online, Mobile, and Social Media Marketing: Lazada Local
marketing is an effective tool used by marketers to reach intended
market segments. Lazada has capitalized on this concept by
tailoring brands and marketing to the needs and wants of local
customer segments—cities, neighbourhoods, and even specific stores.
According to its website, Lazada “offers a vast mobile and online
marketplace where your heart beats with Lazada! Shop the widest
range of products from Health & Beauty, Fashion, Mobile &
Tablets, Home Appliances...