Question

In the last ten years, social media has become an important marketing communications tool for most businesses.

Discuss whether businesses that are not on any social media platform can still establish a fruitful relationship and effectively communicate with today’s consumers.

You may use examples from any other relevant form of social media platform (online forums, blogs, etc.) to support your position.

Answer 1

The business which are not in any social media platform can establish a fruitful relationship and can effectively communicate in following ways.

1. Need to communicate with those who have faith on them (business). Need to, make a percentage of their referrals. As the people are often share their needs, likes, dislikes in their blog, twitter etc.

2. Need to make a strong public relations by using the media platform- can be helpful to show their product to the people. Need to provide contact details and address to avail the product.

3. Need to produce content through print media, electronic media that how a company will give potential value to their customers or even what they are doing to keep the trust of their customers.

4. Need to arrange public conferences where a company will provide their product to the customers at very low cost.

5. Instead of using social media platform telemarketing and direct mail can be useful.

6. Work in partnership, face to face meeting will be helpful to expand the market of the product and as well as to reach to the prople.