Question

The use of social media as a marketing tool is only suitable for developed countries. It is not an effective tool for businesses in Small Island Developing States (SIDS) such as the Caribbean.” provide detail point agreeing with the statement and disagreeing with the statement.

Answer 1

Social media has a huge number of registered users that serve as the target audience for the marketers. These target audience presented at different social media channels, can belong to different countries and geographical reasons. Here, the change in countries affects the success rate of social media marketing. In this regard, different arguments are also given about the success of social media marketing in developed countries as well as SIDS countries.
As per the statement given in the problem, I agree because:
The SIDS countries lack the necessary IT infrastructure and the presence of advanced internet technologies that are very important for the social media marketing. Since, the technologies as well as internet is not stable, or readily available, social media marketing is not an effective tool. Besides, Social media marketing is used to attract the audience that are present in the far away places in the developed countries. A social media marketing drive in Caribbean countries or other SIDS countries will not be able to attract an audience of their own nations due to their real exposure to the destinations, lack of purchasing power and priority of other requirements among the consumers. It makes social media marketing to be less successful in SIDS countries.

As per the statement given in the problem, I disagree because:
A SIDS country has businesses that have the target audience in different geographical areas. Here, social media marketing is an effective medium to reach out to the new audience and generate leads for the business. Though it requires a small investment to build internet infrastructure, but it is a very cheap, efficient and affordable marketing tool. It reaches out to those in different countries also where the internet and social media is readily available. It makes an increase in the success rate of the social media marketing. Hence, social media marketing can be considered as a lifeline in terms of the marketing tool for the businesses in the SIDS nations.