Question

Many experts state that video is the future of content marketing. Do you agree with this statement? Why or Why not? What are the Pros and Cons of this type of (video) content? Again, be sure to include information from the supplemental materials provided to you for this case to support your answer.

Answer 1

Yes, I agree that video is the future of content marketing. Nowadays, almost everyone has access to either television of internet, through this medium the major source of attraction is videos. Through videos the marketing companies can make a meaningful and larger outreach to their potential customers. Hence, with increasing usage of mobile phones and other social netwroking sites, the companies can market their products and will reach a larger audience base than any other medium that has been adopted by them till date.

Pros of video content

1. Videos help in better understanding of the products that the companies are planning to market to the public. In most cases, the videos explain what the product is and is it used for, so consumers can better understand a product. Even an illiterate man better understand the nuances of a product through video content.

2. The public have better options available for them to choose from the related goods or commodities after watching the video content marketing the products.

3. These video content as a marketing strategy helps in reaching out to a wider consumer base and hence the companies will have a better sales in comparison to the situation when they practice traditional marketing.

Cons of video content

1. More often these videos that are marketed to the public would give the public a feeling that these products are of superior quality and hence the companies would indulge in a price rise.

2. Most often these video marketing would come up in the most inappropriate times when we are not having a time to loose on such markeing strategies.

3. The video marketing is an advantage only if it reaches the targeted mass and thereafter makes a positive impact. If it doesnt perform this function then it will be hard to justify the spending of money on such video contents as a part of marketing.