1. Review websites, billboards, newspaper ads or social media sites of casinos in any gaming jurisdiction....

1. Review websites, billboards, newspaper ads or social media sites of casinos in any gaming jurisdiction. Find a promotion that you believe is designed to target new customers, to attract them to visit your casino. Keep in mind this would be something that does not require membership in the player club. Something that would attract a customer to the casino for the first time. Post a comment explaining this promotion and why you think it is targeting new customers. Be sure to include a link to the promotion if it is on-line.

2. Create your own promotion. Use your creativity and explain an idea that you have for a promotion to attract new customers to a casino. It can be crazy or traditional. Get creative and have fun with this part of the assignment.

Solutions

Expert Solution

1. Promotion strategy that is very common to attract new customers to a casino are:

Free credit and discounts for the first time

A lot of casinos give the new guests a certain amount of credit such as $10 or $20 as a free play. When this credit is used, the players can load their playing card with more money using card or cash. Few casinos also provide discounts on additional play along with the free play. This strategy is very efficient at attracting customers for playing as they get a chance to try their luck using some free credit. Also, when players start winning, they play for a longer time and chances are they will load their cards with more money which proves to be profitable for the casinos.

The above strategy has been designed to attract new customers only as the free play and discounts are provided only for the new guests when they play for the first time in a casino.

below is the link for one of the online casinos following the same strategy:

www.supercasino.com

2. Create your own promotion

One way of promoting the casino can be to offer free meals or buffet for new guests on weekends. This promotion can be advertised through radio, billboards, newspaper ads etc. Also, additional discounts on their play cards can be suggested and given for their next visit to the casino. This will ensure the returning of the newly acquired customers.

keosha answered 6 months ago

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