Question

Would an analysis of social media data be helpful in understanding women’s preferences for professional sports? How?

Answer 1

Various media formats and content have been used for investigation in the study
Gender inequality. Many studies have shown that women are still less interested in sports
By comparing the number of photographs, where they were taken, and air time
on tv ( (King, 2007; Koivula, 1999; Adams & Tuggle, 2004).

The gender ratio is the main reason for using social media is to watch sports events.
And brands are taking note of this slow shift in sports consumption towards gender balance.
Like, nike brand put women's sports at the heart, Early this year his 'dream crazier campaign starring and telling by Dilserena Williams has revealed the advertisement is an open demand for women in sports to fight gender bias and negative stereotypes.
Adidas has realized this concept and pledged to give women the same bonus payout as men to win the Women's World Cup. Such strong brand messaging is particularly well received with fans of the Women's World Cup game. Is echoed by
As more and more women play and watch sports, as well as move towards social strata to fix their sport, creative ideas around women's sports can be broadly and positively linked.

  Participation in women's sports has increased dramatically but despite increased levels of female athletes 'participation at all competition levels and documented fans' interest in women's athletics, coverage of women's sports is lower than male sports in all media. The study showed that the two National Lights programs (for CNN's Sports Tonight and ESPN's players) devoted only 5% of their airtime to women's athletics. Experiment whether the presence of two women's professional sports leagues has increased the number of women's athletics. The results of the 2002 study showed that the answer is no, in fact, during the 2002 study of the year compared to earlier exams in sports. The number of women was significantly less.

In the past month, 28% of live social video viewers — who have used the live feature on Facebook, Instagram, Snapchat or Twitter — have commented on Facebook about a sports event and 17% have done so on Twitter.
It is clear that Facebook is already the owners of commentary during sports. Access to extensive conversations around the world provides an appeal to sports fans.
As platforms such as Netflix and Amazon Video become accustomed to, long-time viewing of social media and other online channels has led to an increase in people's viewing experiences.

So, all this data shows the social media data be helpful in understanding women’s preferences for professional sports.