Question

Which statement regarding the use of web-based social media by pharmacies in their promotional activities is FALSE?

    A.   Web-based social media has relatively low costs to produce.

    B.   Most demographic groups that utilize pharmacies are equally as likely to use social media.

    C.   Social media advertising can be used to customize messages to different types of pharmacy customers.

    D.   Advertisement on social media can be repeated multiple times on multiple social media platforms.

Answer 1

Answer:

The correct answer to the given question would be Option B

Reason/Explanation:

Here, we will use the method of elimination, in order to reach the correct answer, as mentioned below:

i) The cost of promoting any goods or services online via social media platforms is lesser as compared to conventional media such as newspapers, radio, etc. So, we discard the first option.

ii) Nowadays, various social media platforms provide the facility to promote the product/s or service/s of the company to different segments of the target market with the help of sharing the customized marketing message to each of the market segments. Therefore, we discard the third option as well.

iii) Depending upon the advertisement budget of the company and the reach of the target audience, the marketing message on social media platforms can be repeated multiple times. Thus, we discard the last option as well.

iv) Different demographic groups utilizing the pharmacies have differences in using social media platforms. Hence, we conclude that the correct answer to the given question is option B.

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