Social media provides an enormous amount of data about the activities and habits of people using...

Social media provides an enormous amount of data about the activities and habits of people using social platforms like Facebook and Twitter. The belief is that mining that data provides a treasure trove for those who seek to quantify and predict future human behavior. A marketer is planning a survey of Internet users in the United States to determine social media usage. The objective of the survey is to gain insight on these three items: key social media platforms used, frequency of social media usage, and demographics of key social media platform users.

a.For each of the three items (key social media platforms used, frequency of social media usage, and demographics of key social media platform users listed), indicate whether the variables are categorical or numerical. If a variable is numerical, is it discrete or continuous?

b.Develop five categorical questions for the survey.

c.Develop five numerical questions for the survey.

Solutions

Expert Solution

key social media platforms used

Since each if the platform is of nominal form this is a categorical variable.

frequency of social media usage

This is a numerical value hence the variable is numerical variable. Further, the frequency can be 1 ( once a day ), 2 ( twice a day ) hence it can be clearly concluded that the variable is discrete.

demographics of key social media platform users listed

This is a numerical value hence the variable is numerical variable. Further, the demographics can be represented as interval hence it is continuous variable.

b.Develop five categorical questions for the survey.

1. Gender of the user.

2. City of the user

3. Whether they are student or working professional or unemployed?

4. Weather the user is single or married or divorced ?

5. If the social media platform helps them in personal/ professional growth?

c.Develop five numerical questions for the survey.

1. How much time they spend on phone daily?

2. On an average how many hours they use social media in total?

3. On an average how many hours they use key social media platform?

4. How long they have been using the key social media platform?

5. How many people they communicate through the platform?

orchestra answered 1 year ago

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