Question

Does social media have a place in the professional health care environment for use with professionals?

How about consumers?

What are some advantages and risks involved for each?

Answer 1

Social media how to become an integral part of our daily lives. So in such a scenario collaborating social media with healthcare system can prove to be beneficial but has some disadvantages as well.

Social media helps healthcare system to communicate in a better way with the patient.
It also helps healthcare organisation to promote their services on various social media platforms through digital marketing. Healthcare systems can promote their services, fields of specialisation and new setups with their consumers easily on social media. Moreover social media helps identify specific target population and share advertisements with them.
Physicians and other healthcare workers can communicate with their patient through chats and emails on social media and keep an eye on the lifestyle of the patient as well as improve patient adherence to healthcare services.
Disadvantage:

Social media integration with healthcare system also comes with certain disadvantages. This includes exposure of healthcare system data to malware and hackers.
Sometimes posting on social media can also lead to violation of patient privacy and confidentiality.
Posting of inappropriate content by other physicians and other healthcare workers can also have issues maintaining professionalism and respect among patients.