MKT/438: Public
Relations Select a company, business, or
non-profit organization and provide an example about how public
relations (PR) principles apply.
Write a 700- to 1,050-word paper in which you
examine the following:
The multiple definitions of
Public Relations.
The connection between PR and the
promotional aspect of the marketing mix (advertising, publicity,
public relations)?
How are they similar and how are
they different?
How might PR be more important
during a crisis situation for an organization?