Question

There is no one perfect public relations process, or model, to use the same way all the time with every organization. Discuss why or why not?

Answer 1

Public relations can be defined as the process of maintaining and enhancing the public image of a certain organization, product or individual by using the various modes of advertising and media.

There is a number of ways the public image of any organization or product can be improved. This all depends on the target group and the nature of the crisis or the event. The approach in each dimension will be totally different from the earlier one or the attempts of public relations will change from situation to situation.

For instance, if the company is trying to launch a new product, then the focus will be on highlighting the good aspects of the product and publicizing the positive benefits of the product. On the other hand, if there is some crisis with the product, for instance, the contamination in the product, the efforts of the PR will be totally different. Now the attempts will be on how to control the damage caused by the contamination in the product.

Different models and forms will be used in each case. The message will be different the mode of delivery will be different. The level of PR activities will also depend on the resources available to the organization, its previous public image, and the current public image. Whether to take a defensive approach or to go offensive. All this depends on number of factors. and there is no standard model to be followed.

So it is completely true that there is no one perfect public relations process, or model, to use the same way all the time with every organization.