In: Operations Management
Positioning and Differentiation Youth Program Non-for-profit program
Part 1: Competitive Advantages
List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.
Part 2: Market Niche and Positioning Strategy
Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?
Part 3: Positioning Statement
Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1] (Links to an external site.) Please type explanation handwritten hard to read thank you
In: Operations Management
Briefly discuss the facility-level tradeoffs with a distribution center.
Distribution Centers face 3 major challenges as addressed in the material. List these challenges and discuss potential solutions.
In: Operations Management
Provide evidence of each thing you would have learned in the Health Information Management Program and describe each.
1. Apply data governance principles to ensure the quality of health data
2. Apply coding and reimbursement systems
3. Model professional behaviors and ethics
4. Apply informatics and analytics in data use Apply organizational management techniques
4. Apply organizational management techniques
In: Operations Management
In “The Goal” by Eliyahu Goldratt:
In: Operations Management
In “The Goal” by Eliyahu Goldratt:
In: Operations Management
In: Operations Management
In “The Goal” by Eliyahu Goldratt:
In: Operations Management
Create a list of at least five different pricing strategies (from the long list of pricing strategies covered in this chapter) that you might want to use and why you think each strategy might be good for your business.
In: Operations Management
In “The Goal” by Eliyahu Goldratt:
1. How does “The Goal” define a bottleneck resource? Develop your own simple example of a bottleneck to demonstrate. (Not the examples from the book, not artificial examples!)
Example: During the 20-30 minute period before the beginning of classes at Baruch, there are long lines that form in front of the elevators at NVC. This is an indication that elevators become the bottlenecks in the process that transports students from the ground floor to the floors where the classrooms are.
In: Operations Management
Bronner’s Christmas Store is one of the largest in America. Bronner’s currently has one store located in Frankenmuth, Michigan. Bronner’s has decided to open up a second store in Heidelberg, Germany. Reflecting on each chapter in our textbook, respond to each of the following questions as though you were hired to be a consultant to Bronner’s.
Should Bronner’s be concerned about German government policy? Explain.
In: Operations Management
Explain how recruitment and selection information from job analysis is used.
In: Operations Management
A paint booth operation runs 5 days per week. As the production supervisor, you track the number of errors produced by the paint booth by week. Errors can be of any type (over spray, inadequate coverage, etc.), may occur on one or more pieces of equipment, and the number and type of equipment painted varies greatly. Ten weeks of data were collected and the number of errors identified are found in the following table. Construct a control chart with 3-sigma control limits to determine if the process is in control. Week Number of errors 1 5 2 4 3 5 4 4 5 4 6 3 7 0 8 2 9 0 10 3 1. What are the CL, UCL, and LCL? 2. Draw the control chart and plot the 10-weeks of data? 3. Does the control chart suggest that the paint booth operation may be out-of-control? Explain. 4. After investigating, you determine that there is a special cause. The paint booth had become wore and was overhauled after Week 5. What, if anything, should you do to continue monitoring the paint booth operation? Please demonstrate what should be done.
In: Operations Management
DISCUSSION QUESTIONS How do the controls Newell uses fit its strategy??
In: Operations Management
CASE ANALYSIS (30 Marks)
Mars Inc.: merger of the European food, pet care and confectionery divisions
Mars Inc. is a diversified multifunctional company whose primary products include foods, petcare, confectionery, electronics and drinks. Owned and controlled by the Mars family, this US giant is one of the world’s biggest private companies, but also one of the most secretive. Mars’ decision in January 2000 to merge its food, pet care and confectionery divisions across Europe – and eventually with headquarters in the UK – has split the marketing industry. The most well-known brands within the three divisions are:
Mars UK says the decision to pool the businesses was taken to strike at the company’s international competitors in food and confectionery, such as Nestlé and Unilever. The move also coincides with plans to create a single European market and highlights the company’s belief that its consumers’ needs are the same across the continent. However, the combination of food and confectionery with pet care is not clear to all industry observers. One industry analyst made the comment: Generally speaking, Mars is doing the right thing by merging divisions to squeeze profits out of them. Before the advent of the euro it was acceptable to run separate companies in different European countries but not anymore. Another analyst said: ‘I can’t imagine it marketing all three sides of the business together. They’re too different.’ The only visible benefit appears to be an improvement in distribution. Tastes across European markets are very different, whether you’re selling products for animals or people It’s all very well Mars saying it will tackle competitors such as Nestlé and Unilever, but they are only rivals in food and confectionery. If Mars starts laying down too many controls by merging all its businesses – and therefore also its marketing and management strategies – it may streamline communications, but could lose the creativity available in different regions.
Questions:
1. Discuss the two views of organizing Mars’ European activities.
2. Did Mars Inc. do the right thing in your opinion? (20 marks)
In: Operations Management