Why is attitude so important to a successful closing? What are some aspects of a positive attitude that you believe contribute to success in closing (and in selling in general)?

1. Explain how the business planning process is one of revision. Explain two clear examples of your own (not those in the textbook) showing how your calculations in the financial section of the business plan, may force you to go back and change elements in previous sections of the plan.

How can a firm use a cumulative expenditures curve--illustrating the firm's HISTORICAL pattern of product development costs--to guide/improve its future development efforts? (5 points)

Someone says: “Our firm focuses on maintaining long-term relationships with our customers. We don’t have to do any prospecting.” Evaluate this statement.

Read Case Activity: A Social Media Campaign for Yogurt Program on page 244.

Answer the questions in the Writing Prompt section and provide your opinion on the use of social media (based on the chapter) for the public relations activities part of their marketing plan. Participate in the discussion on Social Media with someone else in the course. This is page 244: The discussion on the previous pages examined ways in which an individual can formulate persuasive messages. The ability to use these techniques often leads to charges that public relations practitioners have great power to influence and manipulate people. In reality, the effectiveness of persuasive techniques is greatly exaggerated. Persuasion is not an exact science, and no surefire way exists to predict that people will be persuaded to believe a message or act on it. If persuasive techniques were as refined as the critics say, all people might be driving the same make of car, using the same soap, and voting for the same political candidate. This doesn’t happen because several variables intervene in the flow of persuasive messages. Elihu Katz says the two major intervening variables are selectivity and interpersonal relations; these are consistent with the limited-effects model of mass communication.

For purposes of discussion, the limitations on effective persuasive messages can be listed as:

(1) lack of message penetration,

(2) competing messages,

(3) self-selection, and

(4) self-perception.

This is a Public Relation Subject.

Mark Anderson, a 36 year old married male, will be sent to India to work in the sales office of your medium sized manufacturing facility that produces professional and causal clothing for women. My staffing approach is geocentic – Mark’s position is head of international sales in the sales office. Mark will take is wife Susan who is an elementary school teacher and their son, David who is in the 7th grade. Mark’s assignment is for 3 years. He and his family will then move back to the company’s headquarters to work.

You will need to develop a plan for: Pre-departure training for Mark and his family.

In-country training for Mark and his family.

Repatriation program for Mark.

Position and compensation for Mark upon ending his assignment.

Question 2 options: Groovy Juice Mixers, Inc. Groovy Juice Mixers, Inc. mixes specialty drinks out of apple, guava, and papaya juices. Currently it has 1300, 700, and 600 gallons of each of these kinds of juices in inventory, respectively. Groovy currently has two products, Tropical Breeze and Guava Jive, which sell for $2.20 and $1.70 per gallon, respectively. Tropical Breeze is a mixture of all three ingredients that consists of 20% to 25% guava juice, and also 20% to 25% papaya juice. Guava Jive consists at least 50% and at most 55% guava. It does not have to contain papaya juice, but if it does, it may be at most 10% papaya. Assume inventory is a sunk cost, and that the costs of mixing are negligible. Therefore, Groovy's goal is to obtain the maximum possible revenue from the inventory on hand.

To do this problem you will need 6 Decision Variables:

TA = Number of Gallons of Apple Juice Used in Tropical Breeze

TG = Number of Gallons of Guava Juice Used in Tropical Breeze

TP = Number of Gallons of Papaya Juice Used in Tropical Breeze

GA = Number of Gallons of Apple Juice Used in Guava Jive

GG = Number of Gallons of Guava Juice Used in Guava Jive

GP = Number of Gallons of Papaya Juice Used in Guava Jive Find each of the following:

TA = TG = 608 TP = GA = GG = GP = 16 Total Revenue = (Leave off $ sign and commas) Hint: Total Revenue is between 5536 and 5646

Select one of the following case studies (located in your textbook):
Then complete the following:

• Add your opinion about the choices and decisions being made—if this was your company would you make this choice?  
• What would you do differently?

CASE 1-1 BA-ZYNGA! ZYNGA FACES TROUBLE IN FARMVILLE
CASE 1-2 FRACTURING THE LABOR MARKET—EMPLOYMENT IN THE OIL SERVICES INDUSTRY
CASE 2-1 CATALYA HATS: PULLING A RABBIT OUT OF THE HAT OR COMING UP EMPTYHANDED?  
CASE 2-2 STRATEGY-DRIVEN HR MANAGEMENT: NETFLIX, A BEHIND-THE-SCENES LOOK AT DELIVERING ENTERTAINMENT  

Company: Apple

Discussion Question Chapter 7: Customer Profile Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. Each part should be 1–2 paragraphs or several bullet points in length. Part 1: Identifying the Customer and Problem Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve. Part 2: Factors Influencing Customer Decisions Provide a brief profile of your target segment using at least three of the following categories: Geographic characteristics: e.g., location, region, population size or climate. Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality. Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs. Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty. B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity Part 3: Reaching the Customer Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit. Part 4: Respond to Classmates’ Posts After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them. Part 5: Incorporate Feedback Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.

"I couldn't give my boys the things their friends had, and the things I                     and their mother wanted them to have. In fact, we were poor."

Robert Jensen

age: 85

Worked 45 years in a                                                                         fabric factory

"My whole life has been pegged to the future. I tried to instill that into                   my children. None of them has followed it, unfortunately."

Tom Jensen                                                                                   Robert's son

age: 59

an accountant

"I don't believe a bit in the saying 'a penny saved is a penny earned'.                     Make megabucks, spend megabucks. I work hard to have fun."

Michael Jensen,

Tom's son

age: 27

an insurance salesman

These are real statements from a real family. Three generations of the Jensen family are all middle-class Americans, born and raised in this country. They all still live here too. Their philosophies about money, responsibility, life, and future inhabit different worlds. Write a page or so explaining those generational differences in the light of your understanding of the personal and family finance. Be clear and analytical. Express your own opinion freely because you will be judged based on how clear, organized, flowing, meaningful, convincing, and powerful your comments are.

Module 2 -Communication is essential to leadership success, but knowing how and when to use your business communication tools often takes time and practice.

Consider the following case study: You are the manager of a team of workers, and Diego is one of your employees. Before joining your department three months ago, Diego worked six months in another area. Since assigned to your unit, Diego has been repeatedly late for work or absent. Other employees are complaining. You've learned that Diego had a similar problem in the other department. Company policy states that if an employee is warned of such a problem and the behaviors continue, the individual may be given a three-day suspension without pay. One important item to consider: Diego, when he’s on the job, is a top performer and someone you definitely want to keep on the payroll. He can run circles around the other people. He just has problems with tardiness and absenteeism.

Instructions Your goal with this assignment is to create a comprehensive communication strategy to correct Diego's performance issue.You plan to schedule a face-to-face meeting with Diego to address the matter. First, you must notify Diego of the meeting via email. Next, you must plan the agenda for your face-to-face meeting with Diego. Step One: Email - Create an email for Diego to notify him of the meeting. Use Chapter 6: Formatting for Correspondence (pp. 133-147) in Business and Professional Writing: A Basic Guide by MacRae to help you format your email. For the body of your email, use Chapter 8: Bad News Letters (pp. 162-173) as your guide.

When composing your email, consider the following questions: How should you communicate the purpose of the face-to-face meeting to Diego via email? When do you feel is the best time of day and day of week to hold the meeting? Where is the most appropriate location for the meeting? Diego’s work station? Your office? Other locations? Based on your answers, include the date, time, and location for the meeting in the body of your email.

Step Two: Face-to-Face Meeting Agenda - Every successful meeting has a pre-planned agenda. Read the following guidelines on How to Conduct an Effective Disciplinary Interviewby Ruth Mayhew.

When creating your meeting agenda, consider the following questions: What outcome do you need to communicate to Diego during the meeting? What do you believe is the best course of action to handle this problem? Should you counsel Diego and issue a verbal warning? Write a formal letter of reprimand? Suspend the employee for three days without pay? Other actions? How can you clearly communicate company expectations and what you need from Diego moving forward?

According to the text, “harvesting” is a strategy which:

1. Reduces marketing costs even as a product is still being sold
2. Refers to the agriculture industry
3. Is normally an unprofitable strategy
4. Two of the above

BUSINESS LAW

4. Because intellectual property rights are governed by statute. not common law, a plaintiff who has suffered a breach of its trademark rights cannot claim the equitable remedies of an injunction or an accounting: it can only receive an order for damages

1) True

2) False

7. If an employee becomes disabled, the employer must attempt to accommodate the employee so that her employment may continue, however only up to the point of undue hardship.

1) True

2) False

15. Your brother wants to borrow $80000 from the Bank of Victoria and has asked if you would guarantee the loan. You have been told the following with regard to guarantees. Which of the following statements is CORRECT?

1) As guarantor, you cannot be relieved of your obligation if the bank fails to disclose financial information in relation to your brother in the bank's possession.

2) A guarantor becomes liable on the debt as soon as the principal debtor defaults on the loan granted to him.

3) You, as guarantor cannot be relieved of your obligation if the bank does something to weaken your position-e.g., by agreeing with your brother to increase the amount without your consent.

4) If he defaulted on his payments and you had to pay the debt to the bank you would not be subrogated to the rights of the bank i.e., you would get the bank's right to sue your brother

5) A legally enforceable guarantee need not be in writing as long as it is witnessed.

27. Tim is employed as a software developer for a small company. He is assigned to head a project to develop new accounting software for an important client. The project has a strict deadline for completion: under its terms, the company must pay the client damages for every day it is late. After weeks of hard work and stress, the project is falling behind and not likely to be completed on time. One evening, while walking on the beach, Tim finds inspiration to seek a more peaceful life. The next morning, he telephones his manager to say that he is quitting immediately to live a life of quiet meditation. The manager desperately starts looking for someone to finish the project. In these circumstances, which of the following is FALSE

1) if the project is not completed on time and the client sues, the company can sue Tim for breach of contract

2) the company is legally obligated to mitigate its damages by reasonably trying to hire a replacement for Tim

3) Tim cannot be held liable because an employee does not have a duty to give notice when resigning

4) even if the Employment Standards Act does not require a minimum notice period to be given by an employee who quits, there is still a duty to give such notice in common law

5) an employee can leave at any time without notice if the employer has breached the employment contract by fundamentally changing its terms

28. Which of the following is FALSE if an inventor has her application for a patent granted:

1) She has the right to renew the period of protection at the expiry of the first period

2) She can no longer claim that the invention is a trade secret

3) She has the right to sue someone who uses the invention without her permission

4) Infringement of the patent can be a civil wrong

5) She has the exclusive right to make. use and sell the Invention for a period of 20 years

29. A secured creditor has the right upon default to:

1) Claim its contractual remedies

2) Seize the security

3) Sell the security

4) Sue the debtor rather than seize the security

5) All of the above

31. In regard to patent law, which of the following BEST describes an invention that can patented?

1) A genetically modified plant

2) An original artistic work

3) An important scientific theory

4) An idea for a new movie.

32. The Sale of Goods Act adds a number of implied terms to a sale of goods transaction. Which of the following statements is NOT an implied term under the Sale of Goods Act

1) The seller promises the buyer good title

2) The buyer is promised satisfaction or the right to get his money back

3) Goods sold by description must match the description

4) Where goods are sold by sample, the bulk of the goods must match the sample

5) The goods will be of free of liens and other eumbrances

35. Which of the following statements is FALSE in regard to "property":

1) Both real and personal property can be pledged as security to a creditor

2) Real property includes land but does not include the buildings on that land

3) Personal property includes intangible rights such as the right to receive payment of a debt

4) Personal property includes chattels

5) Real property includes "fixtures"

36. A trademark can be protected for an indefinite period of time if it is renewed every 15 years

1) True

2) False

37. Which of the following is NOT an example of a statute that protects intellectual property:

1) The Patent Act

2) The Trademark Act

3) The Copyright Act

4) The Industrial Designs Act

5) The Confidential Information Act

38. If a guarantor signs a continuing guarantee, he may continue to be bound by the guarantee even though the creditor and the debtor agree to later changes that put the guarantor at greater risk of being called upon to pay the debt.

1) True

2) False

40. Which of the following statements is FALSE regarding bankruptcy law:

1) A debtor may be insolvent without being in bankruptcy

2) A debtor who cannot pay his debts can make a voluntary assigns ent in bankruptcy

3) a debtor does not pay his debts, his creditors can force him into bankruptcy

4) A debtor is released from bankruptcy by a court order called "discharge"

5) When a debtor is released from bankruptcy. all his unpaid debts of every kind are cancelled

41. Which of the following is NOT just cause for dismissal of an employee:

1) Serious absenteeism

2) Consistently being late

3) Continual disobedience

4) Continual negligence or incompetence

5) The employer does not have enough work for the employee to do

44. Under the Sale of Goods Act, unless the parties have agreed otherwise, the purchaser of a finished good in deliverable condition bears the risk of loss from the moment the sale agreement is made, even though she will not pay for the good or take delivery until a week later.

1) True

2) False

48. Which of the following terms or documents is NOT used to determine when title or risk of loss pass to the buyer of goods:

1) Cost, insurance and freight

2) Free on board

3) Cash on delivery

4) Bill of lading

50. To which one of the following contracts would the Sale of Goods Act NOT apply:

1) A meal in a restaurant

2) The sale of a house

3) A sale of future goods when title will pass in the future

4) The purchase of a car

5) The sale of tangible personal property