In this simulation, you continue in your role of Senior Vice President for Marketing at Enhanced Analytics, Inc., a provider of marketing and consulting services, with headquarters in Austin, Texas. In this role, you report directly to the CEO of the company and are responsible for decision-making and marketing strategy. You oversee a department with 25 employees at the company.
The company's board of directors thinks that a reorganization of the company will improve decision-making and profitability. You have just found out that the board has been in discussions with the company's CEO regarding the appropriate funding level and structure of each department. The activities of each department and office will be reviewed within the next 60 days. A prominent member of the board thinks that funding for the marketing department - your department - should be reduced significantly. In his opinion, primary emphasis and the most funding should go to the management and finance areas.
You disagree. While most funding in your department is used to plan and create specific marketing campaigns, some of the money is spent on training and on keeping your staff up to date on the latest technologies and trends in marketing management. You think both activities are essential and a reduction in funding will be detrimental to the long-term success of the department. A reduction in funding will also result in a need to lay off staff.
In your role as head of the department, you are given an opportunity to present your views. There is an apparent lack of appreciation for marketing among some of the folks who make up the reorganization committee. The CEO of the company admitted as much at breakfast, this morning, when she has asked you to prepare a persuasive presentation to convince the reorganization committee of the importance of marketing within the organization.
Along with your in-person presentation at the committee's next meeting, your task is to prepare a written report for the committee members.
Prepare a written report for the members of the reorganization committee, containing the following sections:
1. Marketing Management - introduce the concept of marketing, its importance and application

2. Case Study - introduce and describe an example of a company (choose a well-known company that your audience can easily recognize and relate to) and illustrate how marketing is an essential function within the organization. You may use sources such as the company's annual report, scholarly articles found using Google Scholar and articles from business periodicals, such as the Wall Street Journal, Financial Times and BusinessWeek. Since this is a persuasive report, make sure to use specific data and facts that are both truthful and convincing.

3. Lifelong Learning - explain the importance of continuous learning and of staying up to date in the field of marketing.

4. Conclusion - sum up your key points and ask the committee to maintain or increase the funding for your department.
Include outside research to support your ideas and your conclusion. There is no page limit to this assignment. The assignment will be considered well-done if it contains all the required sections, if it is clearly written and your thoughts and ideas are supported by specific data and research.

MAN4402

Discussion Question

1.) More and more these days, companies are requiring new hires to be nicotine free. This is due to several factors, including a healthier workforce and cost savings just to name a couple. What are your thoughts about this practice? Would you work for a company that wanted to control its employees' activities to the extent that it prohibits them from smoking? After all, what else could they try to prohibit? What are your thoughts?

Booster Juice International Marketing:

Identify Market Segments and customers for Booster Juice products. What would be the optimal entry strategy for Booster Juice in India? What would be the best marketing mix for Booster Juice in India?

Analysis of India's business environment and its potential impact on Booster juice's marketing strategy.

Should Booster juice follow standardization of adaptation strategy?

Given the following information from evaluations of the performance of different sales representatives, what can you conclude about why the reps are not achieving quota? (Assume each is not making quota.)

a. Rep 1: Achieved goals for sales calls, phone calls, and new accounts; customer relations are good; no noticeable deficiencies in any areas.

b. Rep 2: Completed substantially fewer sales calls than a goal. Many phone calls, but primarily with one firm. Time management analysis shows the sales rep spends a disproportionately large amount of time with one firm. New accounts are low; all other areas good to outstanding.

c. Rep 3: Number of sales calls low, below goal. Telephone calls, letters, proposals all very low and below goal. The evaluation shows poor time utilization. The very high amount of service-related activities in rep’s log; customer relations extremely positive; recently has received a great deal of feedback from customers on product function

Career Goals Statement

• Write down your long-term and short-term professional goals, and explain how they relate to this specific position.
• Prioritize your goals (bullet list).
• Fill in the gaps. Identify 2-3 steps you will need to achieve both your short- and long-term goals (skills, certifications, experiences).

Describe how contract formation rules work in an auction situation. Discuss:
a). How offers are made;
b). How offers are accepted;
c). When offers can be revoked;
d). What results from an auction being listed as “without reserve”
e). Describe a fact situation where auction contract rules would apply.

Lincoln was transformed from a politician at this point into an authentic, transformational leader. He carried this country through a war and managed to keep this country together, truly preserving the Union, and also ending the institution that allowed for people to own other people as property. Please discuss what were the qualities, characteristics, or any other attributes that made this so. Was he not the same man? What changed between the two speeches? What changed that made him the type of leader that inspired awe, loyalty, and, in others, hatred. Was he the type of effective leader that America needed in one of its darkest hours? if so why, if not, why not?

What is the most useful source of information on customers generated by any company? Identify all the possible data available on that source.

Why is attitude so important to a successful closing? What are some aspects of a positive attitude that you believe contribute to success in closing (and in selling in general)?

1. Explain how the business planning process is one of revision. Explain two clear examples of your own (not those in the textbook) showing how your calculations in the financial section of the business plan, may force you to go back and change elements in previous sections of the plan.

How can a firm use a cumulative expenditures curve--illustrating the firm's HISTORICAL pattern of product development costs--to guide/improve its future development efforts? (5 points)

Someone says: “Our firm focuses on maintaining long-term relationships with our customers. We don’t have to do any prospecting.” Evaluate this statement.

Read Case Activity: A Social Media Campaign for Yogurt Program on page 244.

Answer the questions in the Writing Prompt section and provide your opinion on the use of social media (based on the chapter) for the public relations activities part of their marketing plan. Participate in the discussion on Social Media with someone else in the course. This is page 244: The discussion on the previous pages examined ways in which an individual can formulate persuasive messages. The ability to use these techniques often leads to charges that public relations practitioners have great power to influence and manipulate people. In reality, the effectiveness of persuasive techniques is greatly exaggerated. Persuasion is not an exact science, and no surefire way exists to predict that people will be persuaded to believe a message or act on it. If persuasive techniques were as refined as the critics say, all people might be driving the same make of car, using the same soap, and voting for the same political candidate. This doesn’t happen because several variables intervene in the flow of persuasive messages. Elihu Katz says the two major intervening variables are selectivity and interpersonal relations; these are consistent with the limited-effects model of mass communication.

For purposes of discussion, the limitations on effective persuasive messages can be listed as:

(1) lack of message penetration,

(2) competing messages,

(3) self-selection, and

(4) self-perception.

This is a Public Relation Subject.

Mark Anderson, a 36 year old married male, will be sent to India to work in the sales office of your medium sized manufacturing facility that produces professional and causal clothing for women. My staffing approach is geocentic – Mark’s position is head of international sales in the sales office. Mark will take is wife Susan who is an elementary school teacher and their son, David who is in the 7th grade. Mark’s assignment is for 3 years. He and his family will then move back to the company’s headquarters to work.

You will need to develop a plan for: Pre-departure training for Mark and his family.

In-country training for Mark and his family.

Repatriation program for Mark.

Position and compensation for Mark upon ending his assignment.