Question

In: Operations Management

Someone says: “Our firm focuses on maintaining long-term relationships with our customers. We don’t have to...

Someone says: “Our firm focuses on maintaining long-term relationships with our customers. We don’t have to do any prospecting.” Evaluate this statement.

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Expert Solution

This statement Clearify that the firms wants to maintain long term relationship with their customers because they know that good relationship with customers is a major factor for the survival of any business firm. Prospecting is the technique of reaching to the potential customer to convince them to become the current customer of the firm. To maintain long-term relationship with the customers, you have to earn the faith of the customers in product by providing good quality at great price. Prospecting focuses on the immediate sale of the good.

Instead of prospecting, the firm believes in relationship selling. Relationship selling is the practice performed by the salesperson to develop mutually satisfying connection with the customer. They secures the profitable customer to develop and maintain the long term relationships with the profitable customers

PLEASE RATE WITH A THUMBS UP  .

keosha answered 2 months ago
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