Question

Huawei developing products faster than its competitors may benefit by getting higher prices, more loyal customers, a greater market share and also bringing new products to the market quickly is important.
Elaborate the product design and development phases for a new Huawei smartphone before it is manufactured and introduced to the market.

Write about competitive advantage from product design development and the relationship in Product Life Cycle (maturity or ?? )

TTM, Quality and Cost

Body

1. Write about the product design development cycle

Customer Requirements – Idea Generation

1. Relate the use of QFD (Draw Diagram)
2. QFD design it how to acquire customer information and design the technical specifications
3. Others – suppliers, competitors, reverse engineering

Value Analysis

Relate what is VA and how you can leverage this sysem into your product development

Feasibility Study

Approach use – how and why it’s important, ROI and market share - consider both commercial and technical aspect

Prototype

What is protoyyping and how you intend to use this method to improve the TTM for Huawei product phone launch.

Manufacturing

You should be able to relate a general process – search web – how they design and manufacture

How you manage the supply chain

Conclusion – why it’s important to follow a proper product development methodology

Answer 1

The mobile phone industry is an ever evolving one. Whoever has the uphand in technolgy leads the market. The stages involved in the design and development (design development cycle) of a mobile phone are as follows;

• Idea Conception
• Feasibility Analysis
• Product Specifications
• Prototype Development
• Design Review
• Final Prototype
• Product Introduction

Competetive advanctage is the thing that distinguishes a product from rival products. When a product is conceived, need for a better product shall be there from the existing product line. If there is no new add ons, there is no point for any customer to buy new things. So innovative ideas and technologies needs to be a part of the design. Mobile industry is very competetive and hence a product once launched will not last for very long. For getting a good advantage over rivals, the product has to be really competent to sustain sales until the next version is out.

Idea Generation: This is the requirements or expectations of customers. Customers will want advanced features from existing devices while they buy new products and manufacturers have to live up to their expectations for sustaining.

QFD or Quality Function Deployment: This is the process of transforming customers requirement or expectations in to technical specifications. This is a very crucial step as it is the base of design.

Suppliers are the people who make raw materials or individual components of your product. Reverse engineering is also employed by manufacturers to identify the inner working of rival products. This is the deconstruction of a product to identify how it is constructed.

Value Analysis: This is a process in which the value of a product to be marketed is checked. Value of the physical components as well as services you deploy to your customers can be valued. For example some features may be unique to your device and you might have put in considerable resources in the making of that. Such services will have a higher value and consequently the price of your product also will be more. This process will ensure that the product lives up to the money spent by customers.

Feasibility Study: This deals with the study if a new design or concept will work out in the market. It is an important stage before putting in resources.

Prototype: This is a sample of the product which will be manufactured. It will have all the features of the product and we can use it and check if there are any flaws, if any additional features are to be included or omitted etc.

Manufacturing: This is the last stage in a manufacturing process. It makes the final product that is designed, tested and prototyped. From here, it goes to the customers.

A proper methodology is invaluable as no manufacturer wants a product to fail. A product, once introducted shall go through its life cycle and then only shall it go to decline stage. Therefore proper industrial practices needs to be implemented in the manufacturing process.