In: Operations Management
discuss five problems of marketing in developing economies
The five problems of marketing in the developing economise are mentioned below -
1. Low marketing education - the manager in the developing countries doesn't have much knowledge about a high degree of marketing information. In developing economies it is hard to understand the concern exact culture and trend of the market.
2. Preference for foreign products - As all the technologies used in the developing economist doesn't match the level of technology used in the developed economies. People will always prefer to buy more improvised products that are the foreign product for them.
3. low patronage for non-essential products - peoples have low patronage for all the non-essentials products because a huge number of people in the developing countries are poor, or just above the poverty line so that they can only fulfil their essential needs. So that they can't focus more on non-essential products.
4. The high cost of production - another marketing problem that developing country faces is the high cost of production because the technologies or methods of production adopted by those countries are not efficient and effective as of developing countries. So they face a huge difference in the production cost.
5. Over regulating of business by the government - sometimes government shows their more interfere in the marketing of the product which also comes as a problem for them.
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