Question

Calculation of cost of distinction, marketing communication

( Orio ) company only India

im sorry its oreo

Answer 1

Oreo is the biscuit brand that is originated from America and now it is a global brand. The oreo company enters india to launch there biscuit in india and aim is to achieve gobal success. They are launching there biscuit in dark chocolote flavour. It is one of the famous biscuit brand that is growing in India and the best part yyou will find this product in all the shelves of retailers.Cadbury india are going to launch oreo cookie in India. It is a growing brand and achieving success.

There main focus is to target India audience and expand there brand in India. Oreo was launched in India in the year of 2011. To promote there brand name in India they partnershiped with cadbury because cadbury already have its brand name in india. Oreo company launched in india by the name of cadbury oreo only, After various studies and research oreo company launched there cream buscuit with very economical price such as 5rs and 10rs. Advertising and communication help the company to grow there name in India and there main target audience was children only. They used television media to spread there brand name through the market.

The marketing communication of oreo company, in India is very strong they are always connected to the public through there advertisment, promotions etc.They build long and strong connection with there customer by providing the best quality of biscuit at minimum price. The company use Tv, various campaigns, They launched there brand in cricket worlcup 2011 to target the most of the audienceof india. Marketing communication of oreo company is so strong that they have done various activities to grab the children attention, Games and interesting activities was done by oreo company to expand there brand name.