Question

1. Choose a company: a> Justify the reason for choosing this company and b> Describe the company in term of size, profit, target customers, etc.
2. Analyze the industry of the company (i.e. competitors, market shares, PESTLE Analysis)
3. Aims of the CRM
4. How to operate the CRM plan?

Answer 1

Adidas.

The Reason for chosing this company.

It is a multinational corporation. It is the the largest sports wear manufacturer in Europe and the second largest in the world.

description of the company

1. Size - 59000 people. It operates in about 100 Nations.

2. profit - 12.3 billions Euros

3. Target customer- Adidas target market falls within the 20- to a 29-year-old age group who are athletes or are passionate about sports and this segment is considered as the strongest consumer market. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group.

4. Competitors- Nike, PUMA, UnderArmour, FILA etc

5. market share - it heads 4.7 % of US footwear market .

6. Pestle analysis-

Political factors- Adidas supplies, ships, and distributes their products worldwide. This requires them to extend international supply chains and follow political procedures when selling products online.

Economic factors Adidas manufactures products in China because they’re labor intensive with low cost for creation. Especially compared to North American countries. Adidas must play smart with the price of materials.

social factors- Adidas changes design of their product designs match the interest of customers products are often available for any age Gender and lifestyle.

Technological factors- Technology, like the Fitbit, is quite popular in the health communities. Adidas can use these technological advancements to dive into new industries and develop an edge over the competition.

Legal factors- Adidas has ownership of intellectual properties and IP systems. They also have design patents, defending their right against copiers and infringement.Adidas endorses celebrity sponsorships as a form of marketing. And follow full compliance with national and local laws.

Environmental factors

Adidas decreases environmental impact. It’s their duty to monitor hazardous substances and eliminate them. This may be why they offer natural materials in their products.

Aims of Crm (Adidas)

The purpose of CRM is to increase profit by providing a better service to your customers than your competitors. CRM will also reduce costs, because the right things are being done (ie. , effective and efficient operation), wastage, and complaints.

Operate the CRM plan of Adidas

ADIDAS has also managed its ROI rundown by motivating their Service Sales force to use SAP CRM System to make their product sales to their Customers.ADIDAS has implemented SAP CRM system since 2000 in order to enhance their compact service and has been the first amongst the Sports brand to implement and rollout SAP within their Compact Service Group.