1. What were the traditional ways of doing marketing research and what are some of the new ways? What are the benefits of the new ways of conducting research?

The ability to properly develop and build critical resources and capabilities are essential to the continued health and longevity of any firm. . Pick Structuring the Organization and Work Effort approaches and provide a concise overview including two examples of firms choosing this technique. These firms could be from any industry, domestic and/or international. .

You are an attorney, and Ms. Smith has hired you to file a law suit involving a car accident she was in.

The lawsuit would be against the other party in the

accident, Mr. Jones. Ms. Smith has provided you with

two documents. They are a police report, and a summary of her damages.

The police report lists the following facts: Smith ran a red light and entered an intersection. Mr. Jones, in

a second vehicle, had entered the intersection on a green light. Smith swerved to miss the car driven by

Jones, went off the road, and rolled ov

er several times. Smith’s car was completely destroyed and Smith

sustained substantial injuries. Jones was able to immediately stop, and neither his vehicle nor Jones

sustained any damages or injuries. Nevertheless, the officer did conclude that Jones h

ad been traveling at

an unsafe and excessive rate of speed and this had a marginal contribution to the accident. His overall

assessment was that Smith, your client, was responsible for 80% of the accident and Jones, the defendant,

was responsible for 20%.

Ms. Smith’s summary of damages lists the following: Ms. Smith has sustained medical expenses in the

amount of $70,000, pain and suffering damages in the amount of $20,000 and loss of her vehicle in the

amount of $10,000. Therefore, total damages are i

n the amount $100,000.

Assume the information provided in the police report and the summary of damages are accurate

(including the officer’s assessment of the percentage of fault for both Smith and Jones). Further assume

that the case would be filed in

California and based solely on California law.

Given these assumptions perform the following:

1. Brief the case of Li v. Yellow Cab (a copy of the case is located on Canvas); and

2. Based on the law you find in that case answer the following questio

n using the IRAC format (please

cite to Li v. Yellow Cab in the rule section of your answer):

If Ms. Smith were to prevail in a negligence action against Mr. Jones, what would she recover in

damages, if anything, and why?

Abeego is the original beeswax food storage wrap campany, based out of Victoria, BC. The true vision behind Abeego is to Keep Food Alive and hold space for those hungry to rekindle food wisdom inherent to humankind.

Abeego plans to export to Germany.

Why ethics and social responsibility are important to your international business plan and where they most greatly impact the key activities of your business plan. (minimum 300 words)

Mini Case Study – Sales and Marketing at the Edgewater Hotel Seattle Set on the Pier 67 in the Seattle Central Waterfront, the Edgewater is one of the most iconic properties in all of the Pacific Northwest. The hotel first opened as a temporary building, meant to attract visitors for the 1962 World's Fair. Today has built a rich history to match its ideal location and luxurious furnishings, but there’s a growing debate among the Sales & Marketing team about the direction of its market positioning. Bob Peckenpaugh, General Manger of the property, needs your help in deciding on their strategy A History of Rock ‘n Roll The Edgewater became famous both inside and outside of Seattle for hosting some of the biggest names in music. During the height of the “British Invasion” of America, the Beatles helped put the Edgewater on the map. A few months after the Beatles famous set on the Ed Sullivan Show, the Beatles spent the third stop on their first tour of America at the (then named) Edgewater Inn. Seattle hotel owners were afraid of riots and damage from a visit, so Don Wright, then Manager of the property took them in as he knew they would get a lot of attention for the Edgewater Inn. He was right.

1. Who do you think are the customers of Edgewater today? Does that align with the product?

2. What approach option do you think that Bob should take? Why is that the right approach or why are the other options the wrong approach?

Now place yourself in the shoes of a Hotel General Manager in any Seattle-area municipality. What are the trends you should be concerned about? How does your market look compared to the other Top 25? How might this report influence your revenue management decisions in the coming months?

What questions come to mind? What parts do you need to understand better?

CONTEMPORARY CANADIAN BUSINESS LAW: Chapter 14, Page 259, Case 2

Mrs. Field listed her home for sale with a local realestate agent. The agent introduced Mr. Smith to Mrs. Field as a prospective purchaser. After Mr. Smith had inspected the house, the agent obtained a written offer to purchase from him. The offer provided that he would purchase the house for $260,000 if Mrs. Field could give him vacant possession of the premises on September 1st, some three weeks hence. The offer was accompanied by a deposit in the amount of $1,000. Mrs. Field accepted the offer in writing, then proceeded to lease an apartment under a two-year lease. She moved her furniture to the new premises immediately and vacated her home in preparation for closing. A few days before the date fixed for delivery of the deed, Mrs. Field was informed by one of her new neighbours (who was a friend of Mr. Smith) that Mr. Smith’s employer intended to transfer him to a new position in another city some distance away. Discuss the rights and obligations (if any) of the parties in this case. Suggest a course of action that Mrs. Field might follow.

subject: business strategy analysis

1. Based on the porter's five analysis, rank order the three most critical issues in terms of their
   potential impact on the genomic industry.

Case – Recreational Park Project

The public has recognized the benefits of recreation and parks as essential to their health and quality of life. A recent survey conducted in 2016 found that the construction of more recreational facilities was a top priority among residents in Lazarette Town (in the Caribbean).

As such, the town council in Lazarette, with the help of other key stakeholders, has sourced and secured three (3) million dollars of grant funds from the Caribbean Wellness Community (CWC) for the development of a mini outdoor recreational park on three (3) acres of land donated by a benevolent resident of the town.

The park will contain sporting facilities among other recreational facilities (e.g. walking trails, children playground, tennis court, basketball court, work out stations, benches, shower facilities, rest rooms etc.). All major key stakeholders and sponsors have unanimously agreed that that the facility should cater for residents of all ages. Additionally, a group of minority stakeholders has expressed their requirements of having an eco-friendly and climate resilient facility. The park should be completed and ready for use by 2022, i.e. the project duration should not exceed two years.

To ensure that the project is completed on time, within scope and on budget, the funding agency and the Lazarette Town Council require that a dedicated and knowledgeable project team is assigned to the project. CWC has expressed the need for the project deliverables to be of ‘high’ quality to guarantee stakeholders’ satisfaction and safety. The CWC requires that ‘tight’ procurement processes should be followed to ensure transparency, accountability and economy. It is anticipated that most of the goods, works and services for building the park will be procured from vendors, suppliers and contractors in the town. In addition, CWC has detailed the need for both positive and negative projects risk to be properly managed throughout the project.

In response to CWC implied and expressed requirements, the Lazarette Town Council has selected and appointed your team to provide project management services for the Recreational Park Project. As a proactive team, your team has decided to use ‘best practices’ in project management to plan project activities and get approval from key project stakeholders before constructing or building the facility. Give the type and nature of the project, the intention is to use a traditional/waterfall approach to project management activities instead of the largely popular and contemporary agile methodology used other industries.

Your team understands the value of planning before doing, and the council’s concerns of not losing the grant funding from CWC. In addition, your team is keen on building a good reputation in the

town. With a can do attitude and the need to increase the chances of the project success, the project management team (your 5-member group) is determined to ensure that the team utilizes the ‘best practices’ for planning, executing and controlling this valuable community based project.

1. Create an appropriate quality management plan for the project.

BOOK - CONTEMPORARY CANADIAN BUSINESS LAW

Chapter 14 - Breach of Contract and Remedies, Page 260, Case 3

Trebic was a skilled cabinetmaker of European ancestry. Moldeva, who had emigrated to Canada from the same country, requested him to build a set of kitchen cupboards “in the old-country style.” The two men discussed the general appearance desired, then Trebic drew up a list of materials that he required to construct the cupboards. Moldeva obtained the necessary lumber and supplies for Trebic, then took his family on a vacation. On his return, Moldeva found the work completed, and admired the craftsmanship and design that Trebic had exhibited in the making of the cabinets. Trebic had carefully carved the “old-country designs” on the trim boards. He had skillfully constructed the drawers and cabinets using wooden dowels, rather than nails, again in accordance with “old-country” tradition. In the execution of this skill he had used only hand tools, and then only the tools used by “old-country” craftsmen in the cabinet-making trade. In every detail, the cabinets were “old-country style.” When Moldeva indicated that he was completely satisfied with the cabinets, Trebic submitted his account in the amount of $4,800. The sum represented 120 hours work at $40 per hour, the normal rate charged by skilled cabinetmakers in the area. Moldeva, who was a building contractor himself, objected to the amount of Trebic’s account. He stated that carpenters in his shop could manufacture kitchen cabinets of the general size and shape of those made by Trebic in only a few days’ time. He offered Trebic $800 as payment in full. Trebic refused to accept the $800 offer and brought an action against Moldeva on the $4,800 account. Discuss the possible arguments of the parties. Render a decision.

Case – Recreational Park Project

The public has recognized the benefits of recreation and parks as essential to their health and quality of life. A recent survey conducted in 2016 found that the construction of more recreational facilities was a top priority among residents in Lazarette Town (in the Caribbean).

As such, the town council in Lazarette, with the help of other key stakeholders, has sourced and secured three (3) million dollars of grant funds from the Caribbean Wellness Community (CWC) for the development of a mini outdoor recreational park on three (3) acres of land donated by a benevolent resident of the town.

The park will contain sporting facilities among other recreational facilities (e.g. walking trails, children playground, tennis court, basketball court, work out stations, benches, shower facilities, rest rooms etc.). All major key stakeholders and sponsors have unanimously agreed that that the facility should cater for residents of all ages. Additionally, a group of minority stakeholders has expressed their requirements of having an eco-friendly and climate resilient facility. The park should be completed and ready for use by 2022, i.e. the project duration should not exceed two years.

To ensure that the project is completed on time, within scope and on budget, the funding agency and the Lazarette Town Council require that a dedicated and knowledgeable project team is assigned to the project. CWC has expressed the need for the project deliverables to be of ‘high’ quality to guarantee stakeholders’ satisfaction and safety. The CWC requires that ‘tight’ procurement processes should be followed to ensure transparency, accountability and economy. It is anticipated that most of the goods, works and services for building the park will be procured from vendors, suppliers and contractors in the town. In addition, CWC has detailed the need for both positive and negative projects risk to be properly managed throughout the project.

In response to CWC implied and expressed requirements, the Lazarette Town Council has selected and appointed your team to provide project management services for the Recreational Park Project. As a proactive team, your team has decided to use ‘best practices’ in project management to plan project activities and get approval from key project stakeholders before constructing or building the facility. Give the type and nature of the project, the intention is to use a traditional/waterfall approach to project management activities instead of the largely popular and contemporary agile methodology used other industries.

Your team understands the value of planning before doing, and the council’s concerns of not losing the grant funding from CWC. In addition, your team is keen on building a good reputation in the

town. With a can do attitude and the need to increase the chances of the project success, the project management team (your 5-member group) is determined to ensure that the team utilizes the ‘best practices’ for planning, executing and controlling this valuable community based project.

1. Propose an initial risk register for the Recreational Park Project. The risk register should contain a minimum of 10 risks.

* Use template of your choice fo

Why do marketers do demographic research? What types of information can marketers gain from this information?

CONTEMPORARY CANADIAN BUSINESS LAW : Chapter 14, Page 260, Case 4

Awwad, a skilled carpenter, agreed to construct a garage for Henderson for a contract price of $3,000. Henderson was to supply the plans, foundation, and materials. Awwad constructed the garage according to the plans. When the building had been framed, he discovered that the siding boards that Henderson had purchased were of poor-grade lumber. The boards could only be made to fit with a great deal of hand labour and cutting. Awwad complained to Henderson and demanded that he provide siding boards that were of “construction-grade” lumber. Henderson refused to do so. An argument followed in which Awwad refused to complete the work until Henderson provided suitable materials. At the time of the argument, the foundation, the roof, and the walls had been erected. The work that remained included the installation of the wall siding, the doors and windows, and the trim. Discuss the rights of the parties and the nature of the claims and defences of each. Indicate the possible outcome, if the case should come before the courts.

CONTEMPORARY CANADIAN BUSINESS LAW : Chapter 15, Page 283, Case 10

The Acme Company, which frequently acted as agents for sea food processors and buyers, was contacted by the Gourmet Fish Company to find a supply of a particular fish for its new product line. Under the terms of the agreement, the Acme Company was entitled to a flat commission rate based upon the quantity of fish purchased. The Acme Company contacted several fish-processing plants and arranged for each to supply a quantity of the fish species required by the Gourmet Fish Company. In each case, the Acme Company charged the processing plant a $3,000 fee for arranging the supply contract. In due course, the fish were delivered to Gourmet Fish Company, and the agreed-upon commission was paid to the Acme Company, based upon the quantity of fish supplied. Sometime later, when the Gourmet Fish Company discovered that the Acme Company also charged a fee to the processing plant for arranging the supply contracts, it took legal action against the Acme Company. Discuss the nature of the claim that would be made by the Gourmet Fish Company and the defences, if any, of the Acme Company. Render a decision.