Question

1. What were the traditional ways of doing marketing research and what are some of the new ways? What are the benefits of the new ways of conducting research?

Answer 1

Marketing- It is a activity which is performed by the company to promote there selling activty, building their brand name, It includes advertising, promotion etc. Every company forms its marketing strategy to occupy there customers. They key purpose of marketing is to attract the attention of public towards their products. The marketing team use various slogans, phrases and advertising activity to promote their brand.

Traditional ways of doing marketing are-

1- Direct mail is the method used by the company to spread awareness among the people for the product they are selling.

2- Print marketing refers to promotion activity which are done with the help of newspaper, magazines and advertisment.

3- Broadcast is the method used to market the product such as promotion through radio, television.

4- word of mouth is the method which is used to spread the brand name.

New or modern ways of marketing -

1- Online marketing through various social media platforms and through various types of advertisment. Digital marketing is the new way of marketing.

2- Sales promotion activity or various discount is offered to the customer so that they will get attracted.

3- sponsership is done by the big company to attract the customers. Various activities are organized by the company so that people gets involve, and at the same time brand promotion is also done.

4- Hiring brand ambassador for promoting their brand name.

The new method of strategy are very effective then old method of strategy because people are more involved in social media and through this platform we can easily target all the age group people. Hiring brand ambassador is also very effective way to promote the brand for example Kareena kapoor is the brand ambassador for Puma. The word of mouth is also effective method of promotion. Nowdays people are so much involved in each other the word of mouth is enough to spread the brand name.