Question

Abeego is the original beeswax food storage wrap campany, based out of Victoria, BC. The true vision behind Abeego is to Keep Food Alive and hold space for those hungry to rekindle food wisdom inherent to humankind.

Abeego plans to export to Germany.

Why ethics and social responsibility are important to your international business plan and where they most greatly impact the key activities of your business plan. (minimum 300 words)

Answer 1

The expansion plan and strategic orientation of Abeego exports to Germany will be successful when its management will adopt ethical and sustainable policies. Ethics and social responsibility offers valuable returns to an organization with direct and indirect manner. It influences each stakeholders to carry out their part and business automatically gives huge returns.

For Germany's business environment, ethical standards will be considered as products and services suitable for users or local customers without any side effects . Many business level customers might assess the ethical image of an organization then they create a healthy relationships in form of putting order or acquisition of raw materials for production system.

Socail responsibility in German market will lead to more sophisticated customers in this newly targeted market. It can take any social discourse and work hard to support the local German community. Local and German Government will assist the business operations and take care of its interests in business sense too.

The poor section of the society should be targeted and as per mission of the organization they should be given free and cooked food through various community channel or specialty food kitchens. Existing canteen in colleges and others should be given subsidies to offer low cost food to poor section of the students. Standard and international policies on food safety and security must be followed so as to offer healthy food stuffs too.

Ethical and social responsibility will impact and revolutionize the human resource management activities along with marketing strategies. People should be imparted training and professional development . It will ensure proper planning and running of business of export in Germany. Sales and marketing strategies will be dependent on how much our stakeholders ready to understand our business policies.  Employees should be given fair and equal treatment in various dimensions of workplace. It also encourage them to work diligently when received an international project and assignment .

Generally, ethical standards bring humanitarian steps in business operations. This will increase customers satisfaction and loyalty towards our products and services. People try to associate themselves with a brand and they also become as an opinion leader. It will cause an increased sales turnover. Ultimately, we can say that it offers manifold benefits to an organization.