Questions
Write in the following topic from   Browse websites or social media for FOUR ads that you...

Write in the following topic from  

  • Browse websites or social media for FOUR ads that you think are highly effective for generating exposure, attention, and perception. Also find FOUR ads that you think are ineffective for each process. What makes the good ones effective? What do you think is wrong with the others, and how could they be improved? Show the ads as part of your presentation to the class.
  • Visit one of the hypermarket nearby select FOUR products you think are highly effective for generating exposure, attention, and perception. Also find FOUR product that you think are ineffective for each process. What makes the good ones effective? What do you think is wrong with the others, and how could they be improved? Show the product picture as part of your presentation to the class.

For your ads and products (above):

  1. Suggest ways to increase the amount of attention received by an existing marketing stimulus (e.g., print ad, TV ad, web ad or banner, billboard, product package, sign, product placement, or sponsorship).
  2. Identify the target audience that you are trying to reach, suggest STP strategy (segmentation, targeting and positioning) that may affect marketing opportunities.
  1. Determine the main aspects of the message to be most important to draw attention,
  1. Find two or three complaints you find on the websites about these products.
  1. Suppose the message of any selected product or ad was difficult to understand? What can be done to increase the likelihood that it will be correctly understood?
  1. Write down the names of five of celebrities, and identify products or services may those celebrities make good spokespersons and the celebrity’s potential role in building brand equity.

Note: answers should be in word format and in details and in your own words

In: Operations Management

Having done well in his job as a staff accountant in the accounts payable department of...

Having done well in his job as a staff accountant in the accounts payable department of a major industrial firm for several years since his college graduation, Steven was relaxed as he entered the employee lounge to attend the late-afternoon welcoming reception for his new supervisor, Kristin.

At the reception, Kristen circulated through the room, introducing herself to her new direct reports and asking each of them if they had suggestions that would help make the accounts payable department a better place to work. When she approached Steven, he told her about something that had been on his mind lately: that people seemed to gain promotions and be given paid overtime opportunities based on who liked them, and not on the quality of their work. Kristen politely thanked him for his comment and noted that she would look into it.

Upon his arrival at work the next day, Kristen called Steven into her office. As he sat down, Kristen said, “I will not tolerate individuals in this organization who are not good team players. Yesterday afternoon you led me to believe that there are people in this office who are not acting in the best interests of this company. I want you to tell me the names of the managers you were referring to, or I’ve got to think that you’re part of the problems around here.” Stunned by both the tone and content of her statement, Steven tried to think of a way to respond.

Place yourself in the position of Steven and respond to the following question. Make sure you explain your answer.

5. Analyze Steven’s ethical dilemma from the perspective of the virtue ethics decision-making approach.

In: Operations Management

Super Crunchers is a book that: A. Discusses about real life examples B. Talks about number...

Super Crunchers is a book that:

A. Discusses about real life examples

B. Talks about number crunching ideas

C. Uses statistical analysis to drive all kinds of choices

D. Uses data to support different studies

In the Introduction (Marr) ,what is the best suggestion when it comes to designing KPI’s?

A. Design it based on your unique circumstances and information needs.

B. Design it based on strategies employees were trained to do.

C. Design it based on goals set by the management

D. Design it based on mission, and vision of your organization.

Business Intelligence includes:

A. Frequency, Source, Measure, and Target

B. Regression, Random sample, Prediction, and Population

C. Performance, Analytics, Prediction modeling, and Data mining

D. Super crunching, Data analysis, and Collaborative filtering

In: Operations Management

Question 5 (Business Strategy): a. Give three different ways in which Strategic Business Units (SBUs) can...

Question 5 (Business Strategy): a. Give three different ways in which Strategic Business Units (SBUs) can be organised. Briefly explain the benefits. b. What generic strategy do the following organisations pursue and why: i. Investec Bank (commercial); ii. Nandos; iii. Pick ‘n Pay.

In: Operations Management

Part V. Scenario West Coast Manufacturing is a new Vancouver manufacturing firm which has been in...

Part V. Scenario
West Coast Manufacturing is a new Vancouver manufacturing firm which has been in operations for 5 years with 75 employees. The four owners are all engineers who are brilliant, experienced and generally good people. Unfortunately, they have a littlie knowledge about Health and Safety at the workplace. You’ve worked here for a year now as a Supervisor, and they’ve decided to promote you as the first Operational Manager (HR Manager) as you’ve just completed your course in Workplace Health and Safety, and they’ve been impressed with the many suggestions you have given them since taking this course.

Congratulations! This is your first manager role, and the first real people manager role that company has ever had. The staffs have high expectations from you, and many of your peers are hoping that you will make the workplace a safer place to be. It feels like all eyes are on you as you settle into your new office (actually the first office you’ve ever had).

Situation 1:
For the past four months, the number of near-misses in the workshop has increased due to poor housekeeping. You can not recall when was the last time the inspection was conducted. You were reviewing the company health and safety program and noticed that the program does not have a provision for the regular workplace inspection. You questioned JOHSC members about the inspection; they told you that the workplace inspection conducted by the general manager every six months. What sections of the OHS Regulation were violated? What recommendations do you need to provide to meet the requirements and decrease the number of near-mises?
Situation 2:
A WorkSafeBC officer conducts a site inspection in response to a complaint from a worker at your company. The complaint is regarding the lack of posted Joint Occupational Health and Safety Committee (JOHSC) meeting minutes. Upon arrival the officer questions you about the functioning of the JOHSC. You told him that JOHSC has 7 members, who are all worker representative. JOHSC meets at lunch the first Tuesday of every month. Unfortunately, the representative who takes the minutes has been off on sick leave for the past 5 months, so the most resent minutes are more than 5 month old. The officer issued an inspection report and directed to resolve the matter within a month. What sections of the Workers Compensation Act were violated? What recommendations do you need to provide to meet the requirements?
Situation 3:
You heard from another manager, who recently joined the company, that one of his workers was injured three days ago. The worker saw his doctor on the same day. The doctor estimated that it would take two weeks to be fully recovered and restrict worker to work during this time. The manager was upset that it will affect the productivity of his department. You ask the manager if he completed the incident investigation. His answer was: " No, I didn't know that it is part of my responsibility." What sections of the Workers Compensation Act were violated? What recommendations do you need to provide to meet the requirements?
Situation 4:
The sales department team which consists of four employees, three of whom spend much of their workday outside of the office working with the clients. All three employees have had a near-miss in the past in dealing with violent clients. On two occasions, clients who call in the office lost their tempers because they received answers they did not like. Several times the employees who conducted their business outside the office were the targets of threats and aggressive behaviour. The employees reported this issue to their sales manager. This issue was discussed during the management meeting. The answer you’ve got was negative; in fact, they don’t think it is necessary to have such a procedure. What OHS regulations need to be met? What actions do you recommend mitigating workplace violence?

In: Operations Management

In what ways are power, conflict and negotiation "related"? How do these elements intersect in a...

  • In what ways are power, conflict and negotiation "related"? How do these elements intersect in a teamwork scenario?

In: Operations Management

1. Identify a type of business and suggest how it could be improved using a lean...

1. Identify a type of business and suggest how it could be improved using a lean strategy.

2. Provide an example of a lean system and identify the role of the suppliers and the customers in your system.

3. Explain the relationship between quality and productivity under the lean philosophy. Provide two examples.

4. Identify a business and describe in detail how a Kanban system could be utilized within this business.

5. How could employee empowerment be beneficial to a lean manufacturing operation? Provide three workplace examples.

In: Operations Management

Process Selection and Facility Layout What happens when an Assembly Line is unbalanced? What is a...

Process Selection and Facility Layout

What happens when an Assembly Line is unbalanced?

What is a major disadvantage for using a process type layout?

What is the definition of ‘takt time’?

In: Operations Management

Based on your research, are executives overpaid? Why or why not? What to you feel is...

Based on your research, are executives overpaid? Why or why not?

What to you feel is the right differential between the lowest paid employees and the top executive pay? Should it be 5x, 10x or 1000x or more?

Tournament Theory of Motivation would say the bigger differentials will motivate employees to work hard for promotions. Equity Theory would suggest that people at the bottom will be demotivated when they think about their rewards/work ratio compared to executives. Expectancy Theory may suggest that unless the system is fair and people really have an equal shot at advancing the "valence" or the motivator would be low and people would not be motivated - this really impacts racial and gender fairness in compensation plan designs.

What do you think? Does any of this matter to compensation design?

How does this differ from compensation for movie stars, sports figures, etc?

As always, support your conclusion with external research from CREDIBLE sources.

In: Operations Management

What is legal and ethical issues within purchasing material and procurement function ? Answer in 2000...

What is legal and ethical issues within purchasing material and procurement function ?

Answer in 2000 words

In: Operations Management

what role do emotions positively and negatively influence critical thinking

what role do emotions positively and negatively influence critical thinking

In: Operations Management

Continual prospecting is primarily important to: discount customer objections. increase customer turnover. prevent customers from being...

Continual prospecting is primarily important to:

discount customer objections.

increase customer turnover.

prevent customers from being acquired by other firms.

decrease customer retention rate.

A bonus is a type of incentive given to the sales force that is most likely to result in a potential performance outcome of:

increased attention on selling new products.

increased customer turnover.

increased selling costs.

increased full-line selling.

Which of the following is true of sales quotas?

They are limited in the sense that they can be used only to evaluate salespersons' performances but not to evaluate and control their efforts.

They are not representative of specific sales goals assigned to each territory or unit over a designated time period.

They allow a management to pinpoint individuals and units that are performing above average and those experiencing difficulty.

They allow a company to track the amount of profitable sales a company is engaging in.

The second step in the prospecting process of customers involves _____.

generating leads

customizing prospects

screening prospects

randomizing leads

In: Operations Management

For which of the following individuals is prospecting less important to last long in business? A...

For which of the following individuals is prospecting less important to last long in business?

A stockbroker

A real estate agent

A market leader's sales representative

A partner in an upcoming accounting firm

Which of the following statements is true of the all-you-can-afford approach to deciding advertising budget?

The advertising budget is established as a predetermined share of profits or financial resources.

The advertising goals are formulated and tasks are defined to accomplish these goals.

The advertising budget is argued for and presented on the basis of research find­ings.

The basic philosophy underlying this approach is that advertising is defensive.

The management of Neptune Services Inc. is analyzing the different types of incentives it could offer its sales force for better productive outcomes and for the expansion of the company at large. It therefore decides to introduce fringe benefits and education allowances as part of its incentive plan. These two measures are most likely to result in:

full-line balanced selling and an increase in customer turnover.

improved service of existing customers and large average orders.

a reduction in selling costs and an increase in the number of sales calls.

improved market penetration and low sales volume.

Which of the following is an advantage of using radio as an advertising medium?

It provides local coverage and is flexible.

It faces no competition from competing advertisements.

It appeals to the senses and provides a combination of sight, sound, and motion.

It gains more attention from an audience than television

In: Operations Management

8. Review the following questions a proposar might ask while working on a proposal: - What...

8. Review the following questions a proposar might ask while working on a proposal: - What does the soliciting organization really want? Wyat approaches will be viewed unfavorably? What objections will our plan elicit? To answer the questions above, the proposer might do research on a. the costs of the work involved. comit )

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b. include the dates and work completed, but make no comments, hoping the progress report is a formality, and no one will actually read it.

C. explain progress to date, the problems encountered, and expected progress toward completion.

d. revise the due dates on the original proposal to match what has been completed.

comit

13. After reading the summary, readers should

a. want to read more of your proposal.

b. know everything they need to know to make a decision.

c. be convinced by your argument.

d. flip through to the conclusion.

14. In a proposal report you should clearly describe the work you are going to do and the rationale behind that work in the

a. Management Proposal.

b. Cost Proposal.

c. Logistics Proposal.

d. Technical Proposal.

15. In a proposal report you should clearly describe the personnel who are going to do the work you propose in the

a. Management Proposal.

b. Cost Proposal.

c. Technical Proposal.

d. Logistics Proposal.

In: Operations Management

Happy Trails, LLC is a medium-sized independent living home , a for profit facility located in...

Happy Trails, LLC is a medium-sized independent living home , a for profit facility located in the suburban environment. Due to traffic road congestion, this elder care facility is the most convenient independent living home near the city. Independent living homes in the city offer many of the same services as Happy Trails, but are more expensive. The elderly may go to several hospitals for acute health care issues.

In a response to the changing economy and patient access from the suburban areas to the city, Happy Trails has taken some measures to compete, become more attractive, and build on its long-term care for patients in the surrounding areas. It has reduced overtime allotments of its seasoned patient care staff, and has terminated several registered nurses. As the registered nurses leave Happy Trails, they are replaced by licensed practical nurses who received lower compensation and fewer benefits. The health care facilities in the city are unionized and are well represented by an experienced union business agent.

The union has recently negotiated superior wages and benefits at the independent living homes in the city. In terms of the health care professional employees employed there, Happy Trails is not so happy now because the union representing the other facilities has received the attention of the Happy Trails LPNs.

As a team, you are a group of individuals who are members of a consulting firm. The independent living home management team has asked your advice what would you advise the independent living home management to do.

Should Happy Trails oppose unionization?

What arguments or defenses might the hospital raise to the unions organizing issues?

If the company elects to resist unionization's, what steps must the company follow?

What unfair labor practices need to be avoided by management?

In: Operations Management