<BUSA 2005 – Principles of Management >Who is Tara Bosch, and why is she worthy of...

<BUSA 2005 – Principles of Management >Who is Tara Bosch, and why is she worthy of study in our Management course

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Tara Bosch is the founder of SmartSweets and she converted a kitchen experiment into a giant venture of $55 million candy brand named SmartSweets. She was a former sugar addict and this led to an unhealthy relationship with her with the food.

In order to satisfy her sweet tooth and at the same time being health cautious, she started to experiment with plant-based fibers and plant-based sweeteners to make the candy by replacing the syrup and sugar. Initially, he started to sell these gummies from her car and over a year's time , her gummies were popular all over Canada. WholeFood noticed this product and contacted her to distribute the product all over the USA. At present this cand is sold all over North America in more than 18000 stores

This is important to learn in the management as this story explains to ushowa small idea can be used to start a venture and convert it into a successful product

keosha answered 3 weeks ago

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<BUSA 2005 – Principles of Management >Who is Tara Bosch, and why is she worthy of...

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