Question

Explain, with great detail, the strategy that Coca-Cola used to establish their company, and products in Africa?

Answer 1

Some of the entry strategies in the South Africa used by Coca Cola are such as exporting, franchising and licensing. Apart from this Coca Cola export its merchandises to global organization and distributors. Offered licenses to the bottlers across globe and offer them the required ingredients to produce Coca Cola. Thus, this strong association became the foundation for the business growth. Apart from this manufactured based “sponsored wholesalers franchise system” was used to introduce the product in the local market. Overall, Coca Cola was made available in the remote areas of the South Africa due to hard core marketing and promotional activities (Initially price was kept low to attract the public). Therefore, some of the strategic actions were taken, such as market segmentation, brand establishment, customer relationship, increase in financial efficiency, greater process efficiency, and most importantly focusing on the core competencies and business needs.