Marketing Lemonade Worksheet

Scenario

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team's mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company's goals. In the first half of this project, your team will complete this worksheet to report on the following:

• Target market
• Product’s definition to the target market
• Viable pricing strategy
• Brand's position in the competitive environment

Complete the chart describing your organization in no more than 90 words.

Describe how you will define the lemonade to your target market (including information on packaging, labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.

Compare your company with industry competitors in no more than 90 words for each competitor.

Yamaha Calendar: Project management and Change Management

A recent hire, fresh from college graduation, joined a recreation company that sold snowmobiles, motorcycles and outboard motors.

One of the first projects he was given was to create a calendar to give to their dealers to give to their customers. Showing the various products being used in their seasons was a popular concept, and the senior management fully supported the idea.

Forming a team, the young graduate developed a project plan. Quotes were gathered, a preliminary product concept developed, design ideas were brainstormed. Budget was approved, all the distribution plans were put together. The team reported their plans to a senior executive who served as a champion for the project.

The concept was called the “weekend Warrior Calendar”. It would show 13 months of activities, with beautiful outdoor photography of snowmobiles in the winter, outboards and all-terrain vehicles in the spring and fall, and in the summer personal watercraft and motorcycles. As well, traditional calendars showed each week as showing a Sunday to Saturday week. The team developed the idea to have the week shown as Monday to Sunday. This way, since weekend usage of the products was so high, people could better plan their weekend itinerary.

Although the team seemingly was progressing, some of the team members were not pleased. One member quoted “These kids. Think they can come in here and change the world! Suddenly we need a champion, a project charter. Geez, what are minutes???” I like the kid, but we got more processes than productivity.”

Another project member had similar comments. “I hear all these new ideas being bounced around, and I never get to bring my opinion. I guess everything is going ok but am I the only one who hates this design. Every calendar starts on Sunday and ends On Saturday. Weekend Warrior Calendar? I think we are asking for confusion.”

It was true, to reflect the nature of the owners of recreation products, who often spend their weekends enjoying their snowmobiles and boats, the calendar was designed to reflect this timing. But there was some project team resistance. The push back was muted as many of the members were extremely enthusiastic about the design, often drowning out dissent.

The first complaint came from an inside employee. She had used the calendar to develop a purchase plan and all the dates ended up being wrong as she assumed a traditional calendar design. Later, a dealer called the VP and suggested the new calendar was a great idea but felt the lack of communication on how it was a different calendar was not adequate.

The VP was livid. “How come I did not know about this?” The Marketing director was also upset. “I was the project Champion and they did not inform me about this? Now I look bad”

Our young project manager was feeling the heat!

Questions:

1. From a change management perspective, what could the team have done better or differently to introduce this unique calendar concept?
2. How could the team members have different opinions with-in the team? Why was there no full consensus? What does this indicate about the team’s development and performance capabilities?
3. How can the team now recover since the project has had a poor introduction?

What approach would you take to address the lack of any structured and consistent approach to performance appraisals as well as fixing the IT staff that have not had a performance appraisal in the last three years?

1. Discuss differences between Corporate Strategy and Business Strategy

2. Reasons for diversification and challenges of diversification

descrbe the steps to take to increase or reduce the resources during the life of the project

To spread the cost of workers' compensation appropriately and proportionately among industries ranging from the most to the last hazardous. The cost of accident should be allocated in accordance with the accident history of the industry so that high-risk industries pay higher workers's compensation reflects the underlying principles of_______.

Group of answer choices

replacement of income

prevention of accidents

cost allocation

rehabilitation to the injured employee

Although the OSH Act is the most comprehensive and far-reaching piece of safety and health legislation ever passed in this country, it does not cover all employers. Which of the of the following is NOT an exempted employer?

Group of answer choices

persons who are self-employed

federal agencies covered by other federal statutes

family farms that employ only immediate members of the family

small businesses with less than 15 employees

Organizations such as Macy’s and Walmart are trying to entice technology workers to look at their companies as an employer of choice for technology workers. Retail establishments are under intense pressure to ensure they are up-to-date in the technology they use to offer their products to their customers. How can a non-typical employer for technical or other employment, such as a retailer, entice educated and/or trained individuals to come to their companies? What strategic steps can they take to ensure a pool of talented employees is taking their operations forward?

Swot analysis of Retraining people ( give 3 examples for each category ). 3 for strengths , 3 for weakness, 3 opportunities and 3 threats. EXPLAIN WHY

John Smith is 16 years old; his parents purchase a red Volkswagen bug for his birthday. He does not like the car because he wanted a red Porche. The parents take the car back to the dealership. The parents tell the dealership this contract is void because our son lacked capacity to enter into this contract. Are the parents right? Use IRAC format.

William E. Story agreed to pay his nephew, William E. Story II, $50,000 if he refrains from drinking liquor, using tobacco, swearing, and playing cards or billiards for money until he should come to be 21 years of age. William E. Story II refrained from all the things his uncle listed until he was 21 years of age. Shortly after his 21^st birthday, William E. Story died. His executor refused to pay the money. He believed that there was no contract because there was no consideration. Using IRAC, how would you decide this case?

Question 9 options:

A "What-If" analysis:

A department store sells two popular models of wireless headphones, model A and model B. The sales of these products are not independent of each other. Economists call these “substitutable products” because if the price of one increases, more people will choose to substitute the other product and sales of the other will increase.

The electronics manager wants to calculate prices that maximize revenue from these two products. Price and sales data shows the following relationships between the quantity sold (N) and prices (P) of each model:

_NA = 13 – 0.45 P_A + 0.35 P_B
N_B = 30 + 0.12 P_A – 0.64 PB

A spreadsheet for calculating the total revenue for various values of PA and PB is displayed below. It has been designed with the two prices as input parameters that are easily varied.

Copy-and-paste, or type, the Excel information given above into cells A1:B5 of an Excel spreadsheet.

Develop a two-way data table to estimate the optimal prices of each of the two products in order to maximize the total revenue.

Vary the price of each product from 25 to 40 in increments of 1.

Round the Total Revenue to two (2) decimal places.

Optimal Price A =

Optimal Price B =

Total Revenue =

The 3 factors of the formal negotiation process that are involved in a win-win negotiation strategy (Integrative negotiation based on a win-win assumption)

Which one do you do best? Explain. b. Which strategy do you need to improve upon? Explain.

identify the elements of the marketing mix for Bobby Brown. what marketing mix recommendations do you suggest?

Subject: Marketing