Question

List 6 main objectives of public relations efforts.

Then give and an example of how a company that sells a product you purchase or provides a service you use could try to achieve each of the four objectives.

Answer 1

6 main objectives of public relations efforts are enlisted as below:-

Building awareness:- The main objective of PR is to make the customers aware of the company’s product and services by propagating positive news about these offerings.

Creating Interest:- The PR activities are directed to entice the target market to at least give a try to the product offered by the organization.

Providing Information:- PR is responsible for providing relevant information about the products. In case of any products, the company can use articles, collateral materials, newsletters and websites for this purpose.

Protect the image of the company:- During any crisis, the PR department has to come up and save the image of the company to the public by releasing confident and supportive news and inputs.

Stimulating Demand:- The prime objective of PR activities are to interact with the customers and motivate them to buy more quantities of the product so that demand can be improved.

Reinforcing the brand:-Through the development of a positive relationship with the importance customers and this creating the strong image of the company, PR is also responsible for reinforcing the demand.

I use many products of Unilever and the PR department of Unilever fulfill all these objectives as below:-

Whenever a company is planning to launch the new product in the market, the positive news are circulated in the newspapers, news channels, TV ads, social media.

All these advertising and publicity helps in creating an interest in the target customers about the product of Unilever.

Through these TV and other ads, using social media platforms and contacting the customers individually, the different relevant information of products are provided by Unilever.

Recently there was some product production issue among the public about the product of Unilever, the PR department of the company came forward and remove all the clouds of doubts by providing the production process information which created the credibility among the customers about the products of the company.

By being in regular contact with the target customers, the company always try to boost the demand. The PR department releases news articles and use others communication tools for boosting the demand.