Why is an accurate situation analysis critical for a successful
public relations campaign? Describe the relationship between the
situation analysis and the other seven elements of a public
relations plan. ANSWER MUST BE 20 LINES LONG
Your public relations firm is awarded a $350,000
contract for a year-long program. The campaign objectives are
threefold:
· Encourage students and
parents to consider college and take steps to apply.
· Generate understanding
that higher education is the key to a good job.
· Convince students and
parents to seek more information and visit the campus.
This campaign is not a “one size fits all” situation.
What strategies and tactics would you do to effectively reach all
of these under-represented groups?
Please give a general description of the differences between two
component models vs. multi-component models for estimating body
composition. Ex: what components do they look at? Is one preferred
over the other? Why should we care about the components that are
being measured?
List 6 main objectives of public relations efforts.
Then give and an example of how a company that sells a product
you purchase or provides a service you use could try to achieve
each of the four objectives.
PUBLIC RELATIONS:
1) Public Relations:
a. Definition and
b. marketing example
2) Publicity:
a. Definition and
b. marketing example
3) Product placement
4) Consumer education
5) Sponsorship
6) Managing Unfavorable Publicity
a. definition
b. Crisis management—marketing example