Why is an accurate situation analysis critical for a successful
public relations campaign? Describe the relationship between the
situation analysis and the other seven elements of a public
relations plan. ANSWER MUST BE 20 LINES LONG
4. To determine the effectiveness of a proposed public relations
campaign, the senior vice president for customer relations for an
automobile manufacturer asked seven consumers how much they liked
the company (on a scale from 0 [do not like] to 50 [like very
much]) before and after viewing the primary television
advertisement of the campaign. Use the following data to test
whether the consumers’ ratings of the company increased, on
average, after viewing the television advertisement:
RATING
CONSUMER
Before
After...
Your public relations firm is awarded a $350,000
contract for a year-long program. The campaign objectives are
threefold:
· Encourage students and
parents to consider college and take steps to apply.
· Generate understanding
that higher education is the key to a good job.
· Convince students and
parents to seek more information and visit the campus.
This campaign is not a “one size fits all” situation.
What strategies and tactics would you do to effectively reach all
of these under-represented groups?
Imagine you were assigned to develop a public relations
campaign. Explain in detail how you could use each type of public
relations research (see “Types of Public Relations Research” in
Chapter 8) to help you plan your work. Explain in detail how you
could evaluate your public relations campaign once it is in
progress or after it has finished.
Please give a general description of the differences between two
component models vs. multi-component models for estimating body
composition. Ex: what components do they look at? Is one preferred
over the other? Why should we care about the components that are
being measured?
List 6 main objectives of public relations efforts.
Then give and an example of how a company that sells a product
you purchase or provides a service you use could try to achieve
each of the four objectives.