Why is an accurate situation analysis critical for a successful
public relations campaign? Describe the relationship between the
situation analysis and the other seven elements of a public
relations plan. ANSWER MUST BE 20 LINES LONG
Your public relations firm is awarded a $350,000
contract for a year-long program. The campaign objectives are
threefold:
· Encourage students and
parents to consider college and take steps to apply.
· Generate understanding
that higher education is the key to a good job.
· Convince students and
parents to seek more information and visit the campus.
This campaign is not a “one size fits all” situation.
What strategies and tactics would you do to effectively reach all
of these under-represented groups?
Please give a general description of the differences between two
component models vs. multi-component models for estimating body
composition. Ex: what components do they look at? Is one preferred
over the other? Why should we care about the components that are
being measured?
List 6 main objectives of public relations efforts.
Then give and an example of how a company that sells a product
you purchase or provides a service you use could try to achieve
each of the four objectives.
discusses the difference between public relations and
advertising. Cite an organization or individual and give one
example of public relations and one example of advertising in
either a print or electronic media form used for that organization.
try to give me an example of public relations and an example of
advertising.
PUBLIC RELATIONS:
1) Public Relations:
a. Definition and
b. marketing example
2) Publicity:
a. Definition and
b. marketing example
3) Product placement
4) Consumer education
5) Sponsorship
6) Managing Unfavorable Publicity
a. definition
b. Crisis management—marketing example