Question

Your public relations firm is awarded a $350,000 contract for a year-long program. The campaign objectives are threefold:

·     Encourage students and parents to consider college and take steps to apply.

·     Generate understanding that higher education is the key to a good job.

·     Convince students and parents to seek more information and visit the campus.

This campaign is not a “one size fits all” situation. What strategies and tactics would you do to effectively reach all of these under-represented groups?

Answer 1

One can prepare a competency dashboard for an individual to insights on the field that person can be in. Alternative education has emerged in the form of MOOCs, and, immersive. These close the skills gap, and, help students acquire in-demand skills. Students opt to go to college

• to get a better job
• to make more money
• gain general education, and, appreciation of ideas

Higher levels of attainment are required for all US jobs. Bachelor's, and, graduate degrees will be required in case of more than 33 percent of jobs.

The society is a knowledge society. Knowledge is its key resource, and, the knowledge workers dominant group in the workforce.

Characteristics of this workforce

• Upward mobility
• Anyone can acquire the means of production - the mobility
• Borderlessness

Higher education should not be an elite enterprise. Education for disadvantaged groups is required. It is a high social and political priority. Re-engineered postsecondary systems are required.

College majors that have the lowest unemployment rates

• Actuarial Science
• Pharmacology
• Educational Administration
• School Student Counseling
• Geological, and, Geophysical Engineering
• Astronomy, and, Astrophysics
• Teacher Education
• Agricultural Economics
• Medical Technologies Technicians
• Atmospheric Sciences, and, Meteorology
• Naval architecture, and, marine engineering
• Environmental Engineering
• Nursing
• Public Policy
• Nuclear Industrial Radiology, and, Biological Technologies

Majors with Highest Unemployment

• Clinical Psychology
• Fine Arts
• United States History
• Library Science
• Military Technologies
• Educational Psychology
• Architecture