Question

create a model of buyer behavior for the product.

Next, create a model for an organizational buyer vs. an individual consumer.

Answer 1

Buyer Behavior Model for the colgate toothpaste product -

The colgate is a toothpaste , which is a common need for any person. The product choices are to much. Many toothpaste product are available in the market. So the consumer has the lot of choices for toothpaste products. Cost, Marketing of the products which creates the quality awareness or superiority of product makes the consumer decision for the toothpaste product.
The quality , cost , benefits, marketing, availability and market feedbacks makes the buying decision for the consumer.

Colgate Toothpaste -Buyer Behaviour Model

Cost, Marketing & Environmental Inputs -        Colgate Product -        Colgate Price -        Colgate Promotion -        Place of Retail -        Economy of consumer -        Social need of consumer -        Technological awareness -        Product Choices -        Product Comparisons -        Consumer feedbacks -        Complementary Gifts -        Branding

Buyer Characteristics Buyer Decision Making Process

Buyer Responses -        Product Choice -        Brand Choice -        Retail Choice -        Dealer Choice -        Purchasing Time -        Purchase Amount -        Purchase Frequency

The organizational behaviour will have some elements different than consumer behaviour , because the consumer buys as single product or coule of products where as the organization make the purchase decision for lots and for long time with the same frequency based on his needs or selling targets. So some of the parameters needs change as per the organizational needs as mentioned in the second model.

The organizational buying behaviour model is as below

Cost, Marketing & Environmental Inputs -        Colgate Lot Price -        Colgate Promotion -        Technological awareness -        Toothpaste Product Choices -        Toothpaste Product Comparisons -        Consumer feedbacks -        Complementary Gifts -        Toothpaste Branding -        Consumer Acceptance Rates -        Buying Trends in Consumers -        Colgate Demand Trends in market

Organization Buyer Characteristics Buyer Decision Making Process

Buyer Responses -        Product Lot Choice -        Brand Choice -        Distributor Choice -        Dealer Choice -        Purchase -        Purchase Fund -        Purchase Frequency