In: Operations Management
the Nicosia model of consumer behavior is for new product?
Nicosia model of consumer behavior explains the decision process that consumers engage in during purchase of new product. The model links buying behavior of customer and the company. In the buying process, customers are first influenced towards a product or service. Based on customer situation, he/she develops a perception or attitude towards the product. The result of this is an evaluation of products in the market and their attributes. If a particular product satisfies the requirement then a purchase decision is made.
The Nicosia model has four fields: