Question

How do we understand consumer behavior and business buyer behavior?

Answer 1

We can understand consumer behavior by following ways

1. By reading customer reviews

2. By reading and analyzing question and answer sites

3. Through surveys, it can online or offline surveys

4. Bring a group of consumers together and ask them questions directly

5. Keyword research can tell you what consumers are interested in and the relative level of interest

6. Google Analytics- the audience tab shows geography, interests and a range of demographics

7. Competitors analysis

8. By reading comments on company’s blog

9. Twitter insiders

10. Google trends helps to understand if a topic is becoming more or less popular

11. Government data

12. Social media- millions of people reflect their lies on social media

We can understand business buyer behavior by following ways-

1. By understanding economic developments and its factors, supply conditions, technological change, political and regulatory developments

2. By analyzing culture and customs

3. Thorough research of a new product

4. By analyzing personal factor such as emotion

5. By analyzing individual factors such as job position, personality, age, income, education and attitude toward risk

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